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metadata language: German English

Media Analysis (MA 89, Electronic Media)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
1989
Contributor
  • IFAK, Taunusstein (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt (Data Collector)
  • SAMPLE, Moelln (Data Collector)
  • GfK Fernsehforschung, Nuernberg (Data Collector)
  • GFM-GETAS, Hamburg (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Information technology
Description
  • Abstract

    Media usage of the population in 1988. The main focus of this part of the survey is on a detailed recording of the use of radio media while information on print media was obtained more in summary. Topics: The content of this media analysis is identical to the investigation described under ZA Study No. 1618. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
Temporal Coverage
  • 1988-03 / 1989-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population in private households 14 years old and older
Sampling
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 22124
    Number of Variables: 3977
Note
The reading analyses and media analyses with in part largely equivalent survey content are archived under ZA Study Nos. 255-0263, 0844-0857, 1152-1156, 1617-1619 as well as 1704 and 1705.
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1782 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1989. Frankfurt: Selbstverlag 1989.

Update Metadata: 2020-10-18 | Issue Number: 87 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1989): Media-Analyse (MA 89, Elektronische Medien). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1782