My da|ra Login

Detailed view

metadata language: German English

Typology of Desires 1989

Version
1.0.0
Resource Type
Dataset
Creator
  • BURDA Marktforschung, Offenburg
Publication Date
1990
Contributor
  • BASIS RESEARCH, Frankfurt am Main (Data Collector)
  • Contest-Census, Frankfurt am Main (Data Collector)
  • BASIS RESEARCH, Frankfurt am Main Contest Census, Frankfurt am Main (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    1. Attitudes to consumption. Use of media and ownership of economic goods. 2. Quantitative recording of consumer habits. Topics: 1. Personal demands on life; frequency and type of vacation trip; destination and length of stay; method of transportation used and persons participating in the vacation trip; type of accommodation; use of a tour operator or personally organizing the trip; destinations for brief trips; detailed recording of the frequency of reading magazines and the use of television (media usage); attitude to name-brand products, money, advertising, quality and price (scale); possession of durable economic goods from the areas of entertainment electronics, photography as well as film and do-it-yourself equipment (scale); criteria for the purchase of entertainment electronics, photography and film equipment (scale); interest in information on selected products (scale); possession and age of household appliances; ownership of real estate and intended acquisition; size of apartment and number of rooms; housing status; planned changes in the building to save energy; type of heating and energy source; ownership and planned acquisition of furniture and other furnishings; ownership of garden; size of garden; use of garden; frequency of work in garden; ownership of motorized yard tools; decision-making in the purchase of yard tools; use of fertilizers and herbicides; frequency of care of plants in the apartment; do-it-yourself tasks carried out; possession of drivers license and class of drivers license; kilometers driven annually; attitude to driving (scale); number of cars in the household and detailed determination of make, type, year of manufacture, age and price of vehicle; purchase or lease, new or used, type of fuel; opportunity to use a company car; conducting repairs and maintenance; planned acquisition of a new or used car and ideas on price and type; criteria for buying a car; preferred make according to country of manufacture; possession of savings account with a building society; building societies used; contracted savings amount; use for the savings; type of insurance policies; possession of bank accounts; type of financial investments; possession of credit card or euro-cheque card; attitude to medication; use of medication and self-treatment; visits to the doctor; frequency of purchases in drugstores and health food stores and the monthly amount spent for this; preference for fast-working or natural medication; self-treatment for certain ailments or diseases (scale); participation in reducing programs or diets; height and weight; leisure activities; detailed information on up to six members of the household. Interviewer rating: weekday of interview; length of interview; date of interview; ZIP (postal) code. 2. Quantitative recording of consumer habits: In the form of a household diary the respondent recorded the frequency of use of selected products and brands: shopping places; alcohol-free refreshments; alcoholic drinks; brands of wines and sparkling wines; aperitifs; brands of spirits; brands of whiskey; brands of rum; brands of vodka; brands of schnapps; special sorts of spirits; brands of liqueur; brands of beer; brands of coffee and coffee consumption; consumption of sweets, chips, brands of health-food bars; brands of crisp breads {Knaeckebrot}; instant meals, frozen foods; brands of health and diet food; cosmetics for men and women, body and hair care products; use of tobacco and preferred brand of cigarettes; purchases from mail-order companies and department stores.
Temporal Coverage
  • 1989-01 / 1989-04
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
German-speaking people from the age of 14, living in private households.
Sampling
Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral and written interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 8071
Note
Further investigations from the series Typology of Desires are archived under ZA Study Nos. 1087 (1980), 1161 (1981), 1570 (1984), 1571 (1986) and 1621 (1987).
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1826 (Type: ZA-No.)
Publications
  • BURDA (Hrsg.): Typologie der Wünsche 1989. Offenburg: Burda 1989. (Methodenbeschreibung und Codeplan)

Update Metadata: 2017-12-28 | Issue Number: 78 | Registration Date: 2010-07-22

BURDA Marktforschung, Offenburg (1990): Typologie der Wünsche 1989. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1826