Media Analysis (MA 90, Print Media)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • GFM-GETAS, Hamburg (Data Collector)
  • IFAK, Taunusstein (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt (Data Collector)
  • SAMPLE, Moelln (Data Collector)
  • GfK Fernsehforschung, Nuernberg (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Information technology
  • Abstract

    Media usage. The main focus of this survey part is on a detailed recording of the print media, while information on the broadcast media were surveyed more summarily. Topics: frequency of practicing selected leisure activities; use of radio and television; opportunities to read; detailed determination of the degree of familiarity and frequency of use of newspapers, magazines as well as supplements with radio and television guide; newspaper and magazine subscriptions; use of reading circles; receipt of a magazine in a folder; membership in a book club; frequency of going to the movies and time of last going to the movies; possession of television and television accessories, video recorder, video camera; color or black-and-white television; teletext reception; possession of a telephone; possession of a bicycle; possession of a car; frequency of renting video cassettes; presence of a cable connection in building or residence; possession of selected entertainment electronics devices in the household; possession of durable economic goods such as washing machine etc; possession and type of radio and recording equipment; having a yard; pets; public transportation close to home; residential status and number of renters in the building; age of building; length of residence in the building; performing do-it-yourself and repair activities; time of last vacation trip and vacation destination; shopping habits in purchasing groceries and beverages; preferred type of store. Demography: sex; position in household; domestic activity; age; marital status; marriage or duration; religious denomination; place of residence and size; school education and vocational training; employment of respondent and head of household; size of household; number of persons under and over 14 years; net household income; income of respondent; number of persons with personal income and employment; possession of drivers license. Interviewer rating: willingness to cooperate and interest of respondent in survey topic; length of interview; month and weekday of interview.
Temporal Coverage
  • 1989-04 / 1990-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population in private households 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 19728
    Number of Variables: 3620
The reader analyses and media analyses with in part largely the same survey content are archived under ZA Study Nos. 0255 - 0263, 0844 - 0857, 1152 - 1156 as well as 1617 - 1619. As of 1987 the media analysis is conducted as a two-part study (see. ZA Study No. 1619): Both survey parts are identical regarding the majority of the questions and differ only regarding their extent of detailed in determination of knowledge and use of print media on the one hand or electronic media on the other.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
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Alternative Identifiers
  • ZA1881 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1990. Frankfurt: Selbstverlag 1990.

Update Metadata: 2021-04-07 | Issue Number: 88 | Registration Date: 2010-07-22