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metadata language: German English

Computer Image 1987

Resource Type
Dataset : Survey and aggregate data
  • Sample, Mölln IBM, Stuttgart
Publication Date
  • Sample, Moelln (Data Collector)
  • ZA:
    • Technology, Energy
  • CESSDA Topic Classification:
    • Trade, industry and markets
    • Consumption/consumer behaviour
    • Information technology
  • Abstract

    Image of computer companies. Topics: supported and unsupported degree of familiarity of manufacturing companies in the computer business; best computer manufacturer; comparison of images of the manufacturers Commodore, IBM, Nixdorf and Siemens regarding their ability, their reputation, their management, market leadership, advertising, employee orientation and the quality of their products as well as services; self-assessment of interest in computers; personal experience with computers and origin of this experience.
Temporal Coverage
  • 1987
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Person 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1982
The data set is part of a trend study over the years 1985 to 1990 with surveys at yearly intervals. The data sets are archived under ZA Study Nos. 1906 to 1911.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1908 (Type: ZA-No.)

Update Metadata: 2020-10-21 | Issue Number: 87 | Registration Date: 2010-07-22

Sample, Mölln IBM, Stuttgart (1990): Computer Image 1987. Version: 1.0.0. GESIS Datenarchiv. Dataset.