The Untold Story of Multi-mode (Online and Mail) Consumer Panels

Resource Type
Dataset : Survey and aggregate data
  • McCutcheon, Allan (University of Nebraska-Lincoln)
Publication Date
  • The Gallup Organization, Washington, D.C. (Data Collector)
  • ZA:
    • University, Research, the Sciences
  • CESSDA Topic Classification:
    • Science and technology
  • Abstract

    Topics: assigned contact type; incentivized and non-incentivized mail and phone groups; overall incentivized and non-incentivized groups; recruitment assignment groups; all members survivals in days, and in months; status (event active or attrited); mode of recruitment (mail or phone); total number of surveys assigned since being a member; total number of surveys completed since being a member; survey completion rate; average number of surveys assigned per month during their stay; average number of surveys completed per month; number of thank-you or retention cards sent during their stay; number of received birthday cards; number of received notepads in 2007 and 2008; number of received VT-books in 2008; magnetic calendar sent for 2007, for 2008, and for 2009; number of received Themes magazines; total number of retention cards, birthday cards, notepads, books, themes, and calendars; number of 3 strikes postcards; number of 3 strikes in 2007, in 2008, and in 2009; start and end date of membership. Demography: sex, age; education level; household income; race (recoded, 2 categories); Hispanic ethnicity; working status. Additionally coded was: respondent ID; case ID from the recruit survey to identify households; experimental conditions.
Temporal Coverage
  • 2007-03-08 / 2009-12-31
Geographic Coverage
  • United States (US)
Sampled Universe
Members of mixed-mode panels
Sampling Procedure Comment: Probability Sample
Collection Mode
  • Aggregation
Data and File Information
  • Number of Variables: 44
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA5655 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 17 | Registration Date: 2014-09-15