Dialogs 3 (Orientations in Society, Consumption, Advertising and Life Style)

Resource Type
Dataset : Survey and aggregate data
  • INFRATEST, München
  • STERN, Gruner + Jahr, Hamburg
Publication Date
  • INFRATEST, Munich (Data Collector)
  • ZA:
    • Society, Culture
  • CESSDA Topic Classification:
    • Cultural activities and participation
    • Social conditions and indicators
    • Social behaviour and attitudes
    • General health
    • Mass media
    • Consumption/consumer behaviour
  • Abstract

    Social orientation, consumer behavior, attitude to advertising and life style. Topics: feeling of life in the Federal Republic; travel activity; business trips domestically and abroad as well as means of transport used; credit card, Euro-check, traveler´s check or cash as means of payment on trips abroad; countries with particular abilities in specific areas of business or products as well as readiness to purchase selected products from these countries; image of selected European countries as well as of the USA and Japan; detailed recording of the acceptance of domestic and foreign products such as food, clothing, cosmetics, electrical equipment, furniture, sport articles, watches, cars and services; attitude to advertising (scale); quality exectations of selected products; influences on one´s own purchase decision; cheap purchase; adventure purchase; impulse purchase; ability in purchase of products and extent to which informed about test results; personal opinion leadership in purchase of products; significance of practicality and exclusiveness in purchase; detailed recording of type and extent of magazines and newspapers read; television habits; media usage; most important social goals and personal contributions to solution of problems (scales); social commitment; identification with the region of the country, Europe and the entire world; national or international consciousness; knowledge of a foreign language; orientation on German quality requirements or on price advantages; characterization of a positively evaluated company and interest in company advertising (scale); environmentally friendly and nature-conscious conduct (scale); reduction in pollution and conservation of energy in the household; boycott behavior as consumer; attitude to nature-conscious cosmetics; personal contributions to reduction in pollution in traffic; self-assessment of one´s general state of health; conduct with minor complaints and frequency of athletic activity; problems with allergies; attitude to food (scale); degree of personal interest in the European Community; hopes and fears regarding the European domestic market 1992; possessions and purchase plans for the next few years; residential status; having a yard; employment of household help; presence at home in the last three days. Also encoded were: day of interview; date of interview; having a beard. In the written survey the following questions were posed: detailed recording of living habits and life style; attitude to leisure time and vacation (scale); attitude to work and work orientation (scale); characterization of one´s own personality and receptivity to experiences (scale); sensitivity to trends and individuality; life orientations; importance of personal values and guidelines (scales); belief in God and content of faith; possession of and plans to acquire durable economic goods as well as bank accounts or insurance policies abroad; possession of a car and personal driving practice.
Temporal Coverage
  • 1990-02 / 1990-04
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons between the ages of 18 to 70 years living in private households
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 5518
    Number of Variables: 1119
The two prior studies Dialogs 1 and 2 are archived under ZA Study Nos. 1390 (for 1982) and 1597 (for 1985).
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1946 (Type: ZA-No.)
  • STERN: Dialoge 3: Berichtsband. Orientierungen in Gesellschaft, Konsum, Werbung und Lifestyle. Hamburg: Gruner + Jahr, 1990. (Die STERN Bibliothek)

Update Metadata: 2021-04-07 | Issue Number: 86 | Registration Date: 2010-07-22