Typology of Desires 1990 (FRG)

Resource Type
Dataset : Survey and aggregate data
  • BURDA Marktforschung, Offenburg
Publication Date
  • BASIS RESEARCH, Frankfurt am Main (Data Collector)
  • GFM/GETAS, Hamburg (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Mass media
    • Income, property and investment/saving
    • Consumption/consumer behaviour
    • Information technology
    • Housing
  • Abstract

    1. Consumer inclination, media usage and possession economic goods. 2. Quantitative recording of consumer habits. Topics: 1. Consumer inclination, media usage and possession of economic goods: personal demands on life; frequency and type of vacation trips; length of vacation; areas visited; means of transport used and persons accompanying on the vacation trip; destinations for short trips; type of lodging; month of trip; vacation type; use of various means of transport for short trips; utilization of a tour operator or organizing one´s own trip; detailed recording of the frequency of reading of magazines and watching television (media usage); number of stations that can be programmed in the remote control; attitude to name-brand articles, brand loyalty, money, advertising, environmentally friendly but expensive products, newly developed products and the relation between quality and price (scale); possession of durable economic goods from the area of entertainment electronics as well as photo, film and do-it-yourself equipment; criteria for purchase of entertainment electronics equipment; possession of a computer as well as recording of equipment brand and of the computer equipment; private or commercial use; purchase desires; product interest or interest in product information for selected goods (scale); possession and age of household appliances; possession of real estate and intended acquisition of real estate; size of residence and number of rooms; furnishings; residential status; type of heating and energy source used; possession and planned acquisition of furniture and furnishings; having a yard and size of yard; use of yard and frequency of yard work; yard equipment and possession of motorized yard tools; use of fertilizers and pesticides; frequency of care of plants in the residence; do-it-yourself activities conducted and planned; possession of drivers license and class of drivers license; number of kilometers driven annually; attitude to car driving (scale); number of cars in the household and detailed determination of brand, type, year when built, age and price of the vehicle; purchase or lease; new or used car; type of vehicle fuel used; opportunity to use a company car; conducting repair and maintenance measures; intent to purchase a car as well as idea regarding price and type of car; criteria in purchasing a car; preferred brand according to country of manufacture; possession of building loan contracts; Loan and Building Association used and amount of money borrowed; purpose to which used; interest in further building loan contracts; reading of Loan and Building newsletters; type of insurance; possession of bank account; types of financial investment; possession of a credit card or Euro-check {check guarantee} card; interest in information on financial investment, risk investment and insurance possiblities (scale); attitude to medications; use of medication and self-treatment; visits to the doctor; frequency of purchases in drug stores or health food stores and monthly expenditures in this area; preferred drug stores; preference for rapid effect or natural composition of a medication; self-treatment for selected complaints or illnesses (scale); participating in reducing programs or diets; height and weight; leisure activities; inclination to write letters; frequency of telephone calls from public telephones, from home, private or business, local or long-distance as well as to foreign countries; interest in acquiring a new private telephone and desired equipment type or manufacturer; use of terminal text; interest in private use of terminal text; detailed information on up to 6 persons living in the household. Interviewer rating: weekday of interview; length of interview; date of interview; ZIP (postal) code. 2. Quantitative recording of consumer habits: The frequency of use of selected products and brands was collected by the respondent through a written survey in form of a household diary: places of purchase; non-alcoholic drinks; sport and vitamin drinks; alcoholic drinks; brands of wine, champagne; aperitifs; brands of spirits; types of whisky; brands of rum; brands of vodka; brands of schnapps; liquor specialties; brands of liqueur; brands of beer; coffee consumption and preferred brands of coffee; tea consumption; consumption of sweets, snacks, muesli bars; brands of crisp bread, ready-to-serve meals and frozen food; brands of health and diet foods; cosmetic articles for women and men, cosmetic as well as hair care products; sun screen; cooking fat and salad oils; use of tobacco products and preferred brand of cigarettes; use of cigarettes; purchases from mail-order and department stores.
Temporal Coverage
  • 1990-01 / 1990-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
German-speaking persons 14 years old and older living in private households
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 8052
A comparable, but not in all questions identical survey was conducted in the same year in the GDR. It can be found under ZA Study No. 1952. Further investigations from the series ´Typology of Desires´ are archived under the ZA Study Nos. 1087 (1980), 1161 (1570), 1571 (1986), 1621 (1987) and 1826 (1989).
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1951 (Type: ZA-No.)
  • BURDA (Hrsg.): Typologie der Wünsche 1990: Methodenbeschreibung und Codeplan. Offenburg: BURDA 1990.

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22