Typology of Desires 1990 (GDR)

Resource Type
Dataset : Survey and aggregate data
  • BURDA Marktforschung, Offenburg
Publication Date
  • EMNID, Bielefeld (Data Collector)
  • USUMA, Ost-Berlin (Data Collector)
  • GFM/GETAS, Hamburg (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Health
    • Mass media
    • Income, property and investment/saving
    • Consumption/consumer behaviour
    • Housing
  • Abstract

    1. Consumer inclination, media usage and possession of economic goods. 2. Recording of consumer habits. Topics: 1. Consumer inclination, media usage and possession of economic goods: personal demands on life; frequency and type of vacation trips; length of vacation and areas visited; means of transport used and accompanying persons on the vacation trip; destinations for short trips; type of lodging; month of trip; vacation type; use of various means of transport for short trips; detailed recording of the frequency of reading of magazines and watching television (media usage); reception of private stations; attitude to name-brand articles, brand loyalty, money, advertising, environmentally friendly but expensive products, newly developed products and the relation between quality and price (scale); possession of durable economic goods from the area of entertainment electronics as well as photo, film und do-it-yourself equipment; private or commercial use of a computer; product interest or interest in product information for selected goods (scale); possession, age and intent to purchase household appliances; possession of real estate and intended acquisition of real estate; size of residence and number of rooms; furnishings; residential status; type of heating and energy source used; possession and planned acquisition of furniture and furnishings; having a yard and size of yard; use of yard and frequency of yard work; yard equipment and possession of motorized yard tools; use of fertilizers and pesticides; frequency of care for plants in residence; do-it-yourself activities conducted and planned; possession of drivers license and class of drivers license; number of kilometers driven annually; attitude to car driving (scale); number of cars in the household and detailed determination of brand, type, year when built, age and price of the vehicle; new or used car; type of vehicle fuel used; opportunity to use a company car; conducting of repair and maintenance measures; intent to purchase a car as well as idea regarding type of car; criteria in purchasing a car; preferred brand according to country of manufacture; interest in taking out a building loan contract; type of insurances; possession of a bank account; attitude to medications; use of medication and self-treatment; visits to the doctor; preference for rapid effect or natural composition of a medication; self-treatment for selected complaints or illnesses (scale); participation in reducing programs or diets; height and weight; leisure activities; inclination to write letters; possession of a telephone. 2. Recording of consumer habits: non-alcoholic drinks; alcoholic drinks; beer consumption; coffee consumption; tea consumption; consumption of sweets, snacks; crisp bread, ready-to-serve meals and frozen food; cooking habits; use of cosmetics for women and men; use of cosmetics as well as hair care products, sun screen; consumption of cooking fat and salad oils; use of tobacco products; detailed information on up to 6 persons living in the household. Interviewer rating: weekday of interview; length of interview; date of interview; ZIP (postal) code.
Temporal Coverage
  • 1990-06 / 1990-07
Geographic Coverage
  • German Democratic Republic (1949-1990) (DDDE)
    GDR incl. East Berlin
Sampled Universe
German-speaking persons 14 years old and older living in private households
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1950
A comparable, but not in all questions identical survey was conducted in the same year in the Federal Republic. It can be found under ZA Study No. 1951. Further investigations from the series ´Typology of Desires´ are archived under the ZA Study Nos. 1087 (1980), 1161 (1981), 1570 (1984), 1571 (1986), 1621 (1987) and 1826 (1989).
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Alternative Identifiers
  • ZA1952 (Type: ZA-No.)
  • BURDA (Hrsg.): Typologie der Wünsche 1990 (DDR): Methodenbeschreibung und Codeplan. Offenburg: BURDA 1990.

Update Metadata: 2020-10-21 | Issue Number: 91 | Registration Date: 2010-07-22