Reader's Digest Eurodata 1990 (A Consumer Survey of 17 European Countries)

Resource Type
Dataset : Survey and aggregate data
  • Reader's Digest, London
Publication Date
  • Social Surveys (Gallup Poll), London (Data Collector)
  • EMNID, Bielefeld (Data Collector)
  • DOXA, Mailand (Data Collector)
  • Faits et Opinions, Paris (Data Collector)
  • Intergallup, Madrid (Data Collector)
  • NIPO, Amsterdam (Data Collector)
  • Dimarso, Bruessel (Data Collector)
  • Norma, Lissabon (Data Collector)
  • ICAP, Athen (Data Collector)
  • AGB Gallup, Hellerup (Data Collector)
  • Irish Marketing Surveys, Dublin (Data Collector)
  • Ilres, Luxemburg (Data Collector)
  • IMU Testologen, Sollentuna (Data Collector)
  • Gallup Institut, Wien (Data Collector)
  • Isopublic, Zuerich (Data Collector)
  • Suomen Gallup, Helsinki (Data Collector)
  • Norsk Gallup, Oslo (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Employment
    • Nutrition
    • Mass media
    • International politics and organisation
    • Transport, travel and mobility
    • Income, property and investment/saving
    • Consumption/consumer behaviour
    • Information technology
    • Housing
  • Abstract

    Household furnishings, consumer habits and leisure time, moral orientations and general attitudes to the EC. Topics: 1. Questions of consumption and furnishing: assessment of the economic situation in the last 5 years; classification of the standard of living in one´s nation, compared with other countries (split); detailed recording of type and age of durable economic goods; residential furnishings; having a yard; furnished with leisure devices, radio equipment, computers, telephones, typewriters and cameras; camera type and film use in the last year; number of color televisions or black-and-white television sets in household; age and features of device with remote control, cable or satellite conection; video recorder use. 2. Questions on car: possession of a private car or company car; car possession, organized according to number, brand, model, car form, displacement and year of manufacture; new purchase or used car purchase; car equipped with car radio, CD player, tape recorder and car telephone; kilometers driven annually; type of fuel used; possession of drivers license; use and possession of bicycle, moped, motor-assisted bicycle, scooter or motorcycle. 3. Recording of drinking habits with soft drinks, non-alcoholic beer, beer containing alcohol, wine and schnapps. 4. Attitude to the EC: knowledge about the member countries of the EC; countries that should be invited to join the EC; knowledge about membership of one´s own country in the EC and effects of this membership on personal standard of living as well as on the future of Europe; judgement on the EC domestic market; most important goals of a European Community and attitude to reduction of barriers to mobility in the EC; common fight against crime as well as economic and currency union as a goal in Europe (split: exchange of the two questions); general attitude to unification of the Western European countries and attitude to unification of the two German nations. 5. Moral orientations: social and ethnic tolerance (scale); general attitude to young people and older people; trust in selected institutions such as church, military, legal system, media, advertising industry, trade unions, the police, parliament, European Parliament, community service, local government, international companies, social insurance, European Community; attitude to the welfare state; attitude to abortion; attitude to foreign workers; work orientation; career orientation; attitude to marriage and family; women and occupation; general contentment with life; attitude to religion and communism. 6. Leisure time and further education: do-it-yourself jobs done by members of household; athletic activity; paying attention to health and fitness; drinking low-calorie and non-alcoholic beverages; vegetarian; smoker; knowledge of foreign languages; languages spoken in household; attitude to protection of nature, environmental protection, human rights organizations, nuclear power plants and nuclear weapons as well as increased women´s rights; television habits and reading habits with magazines; entire reading time per week; number of books read and bought in the last year; price of the most expensive book purchased in the last year; preferred book genre; book purchase via mail-order; customer with Reader´s Digest; purchase of selected luxury goods. 7. Vacation behavior: vacation stay abroad as well as in one´s country; package tours; type of vacation and means of transport; vacation countries visited in the last three years; travel frequency; business trips of a member of household. 8. Miscellaneous: wearing contact lenses or glasses; responsibility for obtaining food in household; nutrition and semi-luxury foods used, tobacco and alcohol in household; frequency of consumption of ready-to-serve meals; use of dish-washing liquids and household cleansers or cleaning products; use of plastic wraps and paper towels in household; use of group washing machines or use of a laundry as well as personal washing machine; pet possession and purchase of animal feeds; church attendance on Christmas Day. 9. Finances: possession of bank account, check book, EC-cards and credit card; type of insurance policies; forms of assets. 10. Background variables: time worked each week; college degree; number of marriages; age at conclusion of education; sex and age structure of members of household; students in household; frequency of visit of mother; parents living together at time of youth (16 years) of respondent; number of children and ideal number of children; residential status; floor of residence; age of building; length of residence; number of rooms; number of toilets in residence; possession of second home; satisfaction with income; dividends and participation in company success in salary; Reader´s Digest subscriber. The following question was posed to women: use of toiletries and cosmetics. The following question was posed to men: use of washing and shaving utensils. Interviewer rating: degree of urbanization; day of interview; possession of a telephone; distance to next large city; city size.
Temporal Coverage
  • 1990-04 / 1990-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
  • Italy (IT)
  • Great Britain (GB-GBN)
  • France (FR)
  • Spain (ES)
  • Netherlands (NL)
  • Belgium (BE)
  • Portugal (PT)
  • Greece (GR)
  • Denmark (DK)
  • Ireland (IE)
  • Luxembourg (LU)
  • Sweden (SE)
  • Austria (AT)
  • Switzerland (CH)
  • Finland (FI)
  • Norway (NO)
Sampled Universe
Persons 18 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 22339
    Number of Variables: 787
The totals of respondents are distributed among the individual countries as follows: Germany (West) 2010, Italy 2197, Great Britain 2153, France 2000, Spain 1498, Netherlands 1520, Belgium 1484, Portugal 999, Greece 1000, Denmark 1001, Ireland 500, Luxembourg 498, Sweden 1000, Austria 979, Switzerland 1474, Finland 1026, Norway 1000. The international comparative investigation in 17 European countries has two preceding studies, archived in the Zentralarchiv. The investigation "Product and People" from 1963 is archived under ZA Study Nos. 0119 to 0125. The investigation from 1969 "A Survey of Europe today" can be found under ZA Study Nos. 1285 to 1300. A split questionnaire was used. With selected questions the response alternatives provided were varied or rotated. With some catalog questions the sequence of the alternatives presented was varied systematically.
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Alternative Identifiers
  • ZA2322 (Type: ZA-No.)
  • Reader's Digest: Eurodata: Consumer Survey of 17 European Countries. London: Selbstverlag 1991.

Update Metadata: 2020-10-21 | Issue Number: 87 | Registration Date: 2010-07-22