Media Analysis (MA 93, Electronic Media)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • BASISRESEARCH, Frankfurt (Data Collector)
  • GFM-GETAS, Hamburg (Data Collector)
  • IFAK, Taunusstein (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • GfK Medienforschung, Nuernberg (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Time use
    • Mass media
    • Information technology
  • Abstract

    Media usage of the population. The main focus of this survey part is on the detailed recording of electronic media, while information on the print media and daily newspapers were surveyed more briefly. Topics: demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service report; number of cars available for private trips; number of private cars with car radio available to household; possession of a telephone; possession of durable household goods; number, type and features of the most frequently and second most frequently used television sets; cable connection and opportunity of satellite reception; cable connection for radio; number of radio devices on cable and frequency of listening to radio programs via cable as well as via satellite reception; station keys on most-used radio device; change of program setting on most-used radio; procedure in program search on most-used radio; possession of entertainment electronics equipment in household; purchase plan for household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in building; year of construction of building; length of residence; residential status; frequency of conducting selected leisure activities; music genre preferences; shopping habits for groceries and beverages; amount of contact with newspapers and radio. Detailed determination of contact with advertising media and means of advertising: probabilities of using commercial television as well as commercial radio, classified according to stations and times; frequency of reading supplements, magazines and city picture magazines. Probabilities of using and advertising media contact with selected magazines; frequency of watching television and listening to the radio per time period in a normal week; secondary activities while watching television and listening to the radio, differing according to television station as well as time; judgement on the reception quality of the individual television stations and opportunities of reception at home; frequency of going to the movies. Also encoded was: sampling points; sequential number of election precinct; survey institute; wave identification; municipality code; municipal district; IVW area unit; municipality coordinates; municipal district coordinates; administrative district; multiple size of municipality classes; ZIP (postal) code; various so-called demotypes for men, women and households; weekday of interview; survey month; time at start of interview; length of interview; number of days of trips to the household without reaching the target person as well as with reaching the target person; number of days of trips to complete the interview; survey date. Interviewer rating: interest of respondent in survey topic; readiness for interview; spontaneity in giving income or estimate of respondent, interviewer or coder.
Temporal Coverage
  • 1992-09 / 1993-03
Geographic Coverage
  • Germany (DE)
Sampled Universe
German residential population in private households 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 34471
    Number of Variables: 11462
The Media Analysis 1993 is divided in four partial data sets. Besides the survey described here on the electronic media there are data sets on the print media, a daily newspaper data set and a radio study North Rhine-Westphalia archived under ZA Study Nos. 2357, 2358 and 2359.
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Alternative Identifiers
  • ZA2356 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1993. Frankfurt: Selbstverlag 1993.

Update Metadata: 2021-04-07 | Issue Number: 88 | Registration Date: 2010-07-22