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Media Analysis (MA 93, Print Media)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • BASISRESEARCH, Frankfurt (Data Collector)
  • GFM-GETAS, Hamburg (Data Collector)
  • Infratest, Muenchen (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA MARKT ANALYSEN, Frankfurt (Data Collector)
  • SAMPLE INSTITUT, Moelln (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Information technology
  • Abstract

    Media usage of the population. The main focus of this survey part is on the detailed recording of the print media, while information on the electronic media and daily newspapers was surveyed more summarily. Topics: demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio; number of cars available for private trips; possession of a telephone; possession of durable household goods; number, type and features of the most frequently used television set; cable connection and opportunity of satellite reception; cable connection for radio; number of radio devices on cable; possession of entertainment electronics equipment in household; purchase plan for household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in building; year of construction of building; length of residence; residential status; frequency of conducting selected leisure activities; shopping habits for groceries and beverages; amount of contact with newspapers and magazines. Detailed determination of contact with advertising media and means of advertising: probabilities of using commercial television as well as commercial radio, classified according to station and times; frequency of reading supplements, magazines, city picture magazines and magazine from a reading circle; place of reading publications from reading circle; opportunities of television reception; frequency of going to the movies. Also encoded was: sampling points; sequential number of election precinct; survey institute; wave identification; municipality code; municipal district; IVW area unit; municipality coordinates; municipal district coordinates; administrative district; multiple size of municipality classes; ZIP (postal) code; various so-called demotypes for men, women and households; weekday of interview; survey month; time at start of interview; length of interview; number of days of trips to household without reaching target person as well as with reaching target person; number of days of trips to complete the interview; survey date. Interviewer rating: interest of respondent in survey topic; readiness for interview; spontaneity in stating income or estimate of respondent, interviewer or coder.
Temporal Coverage
  • 1992-04 / 1993-03
Geographic Coverage
  • Germany (DE)
Sampled Universe
German residential population in private households 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 26808
    Number of Variables: 3879
The Media Analysis 1993 is divided in four partial data sets. Besides the survey described here on the print media there are data sets on the electronic media, a daily newspaper data set and a radio study North Rhine-Westphalia archived under ZA Study Nos. 2356, 2358 and 2359.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA2357 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1993. Frankfurt: Selbstverlag 1993.

Update Metadata: 2020-10-21 | Issue Number: 87 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1993): Media-Analyse (MA 93, Pressemedien). Version: 1.0.0. GESIS Datenarchiv. Dataset.