Computer Image 1991

Resource Type
Dataset : Survey and aggregate data
  • Sample, Mölln IBM, Stuttgart
Publication Date
  • Sample, Moelln (Data Collector)
  • ZA:
    • Technology, Energy
  • CESSDA Topic Classification:
    • Trade, industry and markets
    • Consumption/consumer behaviour
    • Information technology
  • Abstract

    Image of computer companies. Topics: Degree of familiarity with and without support of manufacturing companies from the computer business; best computer manufacturer; comparison of the image of the manufacturers Commodore, IBM, Siemens-Nixdorf regarding their financial situation, their reputation, employee orientation, quality of leadership, technological development, customer-friendliness, willingness to help or cooperation, product quality, environmental consciousness and sponsoring activities of the companies; computer use in education, at work and privately; presence of a computer in household; manufacturer and brand of the computer as well as primary use; current intent to purchase a computer and preferred manufacturer.
Temporal Coverage
  • 1991
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 2041
The data set is part of a trend study over the years 1985 to 1992 with surveys at yearly intervals. The data sets are archived under ZA Study Nos. 1906 to 1911 as well as 2403 and 2404.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA2403 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22