Media Analysis (MA 94, Electronic Media)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • BASISRESEARCH, Frankfurt (Data Collector)
  • GFM-GETAS, Hamburg (Data Collector)
  • IFAK, Taunusstein (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA MARKT ANALYSEN, Frankfurt (Data Collector)
  • SAMPLE INSTITUT, MoellnGfK Medienforschung, Nuernberg (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Time use
    • Mass media
    • Information technology
  • Abstract

    Media usage of the population. The main focus of this part of the survey is on detailed recording of electronic media, while information on the print media and daily newspapers were surveyed more summarily. Topics: Demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service report; number of cars available for private trips; number of private cars with car radio available to household; possession of a telephone; possession of durable household goods; number, type and features of the most frequently and second most frequently used television set; cable connection and opportunity of satellite reception; cable connection for radio; number of radio devices on cable and frequency of listening to radio programs on cable as well as via satellite reception; station keys on most-used radio device; change of program setting on most-used radio device; procedure in program search on most-used radio device; possession of entertainment electronics equipment in household; purchase plan for household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in building; year of construction of building; length of residence; residential status; frequency of practicing selected leisure activities; music genre preferences; shopping habits for groceries and beverages; amount of contact with newspapers. Detailed determination of contact with advertising media and means of advertising: probabilities of use of commercial television as well as commercial radio, classified according to station and times; frequency of reading supplements, magazines and city picture magazines. Probabilities of use and advertising medium contact as well as contact with means of advertising for selected magazines; frequency of watching television and frequency of listening to the radio per time period in a normal week; secondary activities while watching television and while listening to the radio, differences according to television station as well as time; type of television antenna (communal antenna, room antenna usw.); judgement on reception quality of the individual television stations and opportunity of reception at home; frequency of going to the movies. Also encoded was: sampling points; sequential number of election precinct; survey institute; wave identification; municipality code; municipal district; IVW area unit; municipality coordinates; municipal district coordinates; administrative district; multiple size of municipality classes; ZIP (postal) code; various so-called demotypes for men, women and households; weekday of interview; survey month; time at start of interview; length of interview; number of days of trips to household without reaching target person as well as with reaching target person; number of days of trips to complete the interview; survey date. Interviewer rating: interest of respondent in survey topic; willingness for interview; spontaneity in stating income or estimate of respondent, interviewer or coder.
Temporal Coverage
  • 1993-04 / 1994-02
Geographic Coverage
  • Germany (DE)
Sampled Universe
German residential population in private households 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 50955
    Number of Variables: 12451
The Media Analysis 1994 is divided in three partial data sets. Besides the survey described here on the electronic media there are data sets on the print media and a daily newspaper data set archived under ZA Study Nos. 2503 and 2504.
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Alternative Identifiers
  • ZA2502 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1994. Frankfurt: Selbstverlag 1994.

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22