Media Analysis (MA 94, Print Media)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • BASISRESEARCH, Frankfurt (Data Collector)
  • GFM-GETAS, Hamburg (Data Collector)
  • IFAK, Taunusstein (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA MARKT ANALYSEN, Frankfurt (Data Collector)
  • SAMPLE INSTITUT, Moelln (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Information technology
  • Abstract

    Media usage of the population. The main focus of this part of the survey is on the detailed recording of print media while information on electronic media and daily newspapers were surveyed more in summary. Topics: demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service reports; number of cars available for private trips; possession of a telephone; possession of durable household goods; number, type and features of the most frequently used television set; cable connection and possibility of satellite reception; cable connection for the radio; number of radios on cable; possession of entertainment electronics equipment in household; plan to purchase household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in the building; year of construction of building; length of residence; residential status; frequency of conducting selected leisure activities; shopping habits for food and beverages; amount of contact with newspapers. Detailed determination of contact with advertisers and means of advertising: probabilities of using commercial television as well as commercial radio according to station and times; frequency of reading supplements, magazines, illustrated city magazines and magazines from reading circle; place of reading publications from reading circle; possibilities of television reception. Also encoded were: sampling points; sequential number of election precinct; survey institute; wave identification; municipality code; municipal district; IVW area unit; municipality coordinates; municipal district coordinates; administrative district; several size of municipality classes; ZIP (postal) code; various so-called demotypes for men, women and households; weekday of interview; survey month; time at start of interview; length of interview; number of days of trips to household without reaching target person as well as with reaching target person; number of days of trips in order to complete interview; survey date. Interviewer rating: interest of respondent in survey topic; readiness for interview; spontaneity in stating income or estimate of respondent, interviewer or coder.
Temporal Coverage
  • 1993-04 / 1994-02
Geographic Coverage
  • Germany (DE)
Sampled Universe
German residential population in private households 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 26808
    Number of Variables: 3892
The Media Analysis 1994 is divided in three partial data sets. Besides the survey described here on the print media there are data sets on the electronic media and a daily newspaper data set archived under ZA Study Nos. 2502 and 2504.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
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Alternative Identifiers
  • ZA2503 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1994. Frankfurt: Selbstverlag 1994.

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22