Businesses and Responsibility

Resource Type
Dataset : Survey and aggregate data
  • EMNID, Bielefeld
Publication Date
  • EMNID, Bielefeld (Data Collector)
  • ZA:
    • Branches of Economy, Services and Transport
  • CESSDA Topic Classification:
    • Social behaviour and attitudes
    • Trade, industry and markets
    • Mass political behaviour, attitudes/opinion
    • Consumption/consumer behaviour
  • Abstract

    The social and societal image of businesses from the point of view of the consumer. Purchase behavior and search for information. Judgement on businesses as criteria for purchase decisions. Topics: most important goals and tasks of economy and society (scale): economic recovery, unemployment, fighting unemployment, consumer protection, housing supply, securing of peace, fair trade with developing countries, European unification, foreigners in society, problem of asylum-seekers, equal rights, situation of the socially disadvantaged, support for art and culture, dealing responsibly with new technologies, protection of the natural bases of life, development of environmentally friendly products, education about dangers of addiction; government, entrepreneurs or companies and individual citizens or consumers as primarily responsible in these individual areas; assessment of the responsibility actually accepted by government, consumers and businesses; insufficient contributions to problem solution by businesses to achieve social goals through non-perception of problems, insufficient specialized subject knowledge, distinct profit orientation, insufficient responsibility, insufficient declaration of responsibility or competition pressure; development enthusiasm, cost-effectiveness, success, employee orientation, environmentally conscious conduct, social commitment, support for equal rights or international success as criteria for one´s own judgement about a company (scale); characterization of area of business regarding its social responsibility; most important criteria in decision to purchase a high-quality durable product (trip to store, consultation, brochures, display windows, consultation with friends, test results, newspaper advertisements, personal experience, advertising, consumer advice centers, magazine articles or radio and television reports); personal opinion leadership or opinion allegiance (scale); characterization of intensity of personal behavior in searching for information before purchase; impulse purchase or planning of acquisitions; price comparisons; pioneering consumer behavior; quality and price orientation; product loyalty; store loyalty; shopping experience; self-classification of extent to which informed about the social and ecological effect of business activity; judgement on advertising, brochures, job advertisements, consumer organization brochures and media as reliable sources of information about social and ecological business commitment; interest in information about business activity from an independent institution such as e.g. the Stiftung Warentest {foundation for product testing}; desire for more information about various business activities; the influence of social sense of responsibility of a business on one´s own purchase decision; aspects of business practices such as e.g. consumer protection, equal treatment of women in the business, consideration of employee interests, handicapped jobs, environmental protection, doing without animal experiments, education about addiction dangers, sense of social responsibility in development of new technologies, support of economic recovery in the new states, contributions to integration of foreigners, party donations, art and culture support, doing without production of armaments, doing without involvement in countries with human rights violations, just trade with developing countries as important criteria in purchase decisions; assessment of the power of consumers through their purchase decisions, exerting pressure on manufacturers; relevance on decisions of stamps of quality; influence of a possible new environment logo or ecological mark of quality for businesses or stores on personal shopping behavior; knowledge about the Trans-Fair symbol; personally purchasing this Trans-Fair coffee and in the case of not doing so determination of the price limit.
Temporal Coverage
  • 1993-07 / 1993-08
Geographic Coverage
  • Germany (DE)
Sampled Universe
Persons 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM-Master-Sample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1493
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA2650 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 91 | Registration Date: 2010-07-22