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Survey of Consumer Attitudes and Behavior, Fall 1965

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Archival Version (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; durable goods; employment; income tax; inflation; interest rates; investments; national economy; personal finances; price fluctuations; purchasing; recession; savings; tax returns
  • Abstract

    This survey was undertaken to assess consumer sentiment and savings behavior. Data were gathered on the role that interest rates and service charges played in relation to respondents' choice of savings institutions. Information was also elicited on respondents' types of savings and financial investments, savings patterns, balances and liquidity, spending habits, and the use of savings account as a source of financing for large expenditures. Open-ended questions were asked concerning evaluations and expectations about personal finances, income tax preparation and tax returns, employment, recession, price changes, world events, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as respondents' appraisals of present market conditions for purchasing houses and other durables. Other variables probe respondents' perceptions of changes in interest rates and contrasting bank interest rates, as well as their assessment of their own financial status relative to the previous year. Demographic variables provide information on age, sex, race, marital status, education, occupation, and family income.
  • Table of Contents


    • DS1: Main File
Temporal Coverage
  • 1965-10 / 1965-11
    Collection date: 1965-10--1965-11
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 74 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 3621 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR03621.v1
  • Mueller, Eva, Lean, Jane. The savings account as a source for financing large expenditures. Journal of Finance.22, (3), 375-393.1967.
    • ID: (URL)

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Fall 1965. Archival Version. Survey of Consumer Attitudes and Behavior Series. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.