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Survey of Consumer Attitudes and Behavior, Summer 1963

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Version 1 (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; durable goods; economic conditions; employment; family size; financial assets; income tax; inflation; interest rates; long term care insurance; pension plans; personal finances; price fluctuations; purchasing; retirement planning; savings; shopping; tax cuts
  • Abstract

    This survey of consumer attitudes and expectations includes detailed information on old age insurance and private pension plans and their effect on the functioning of the economy, as well as information on the respondents' actual and expected family size. Questions were asked to help determine how pension plans influenced the attitudes and behavior of people long before their retirement. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as respondents' appraisals of present market conditions for purchasing these items. Other variables probe respondents' opinions on a proposed government tax reduction and its effect on business conditions or employment, their own financial status relative to the previous year, and the Cold War between the former Soviet Union and the West. Data are also provided on respondents' house maintenance, total liquid assets, and savings and investments. Demographic variables provide information on age, sex, race, marital status, religion, education, occupation, and family income.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • 1963-07 / 1963-09
    Collection date: 1963-07--1963-09
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 73 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Collection Mode
  • The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

This study is freely available to ICPSR member institutions via web download.
Alternative Identifiers
  • 3622 (Type: ICPSR Study Number)
  • Mueller, Eva. The impact of unemployment on consumer confidence. Public Opinion Quarterly.30, (1), 19-32.1966.
    • ID: 10.1086/267379 (DOI)

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Summer 1963. Version 1. Survey of Consumer Attitudes and Behavior Series. Version: v1. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.