My da|ra Login

Detailed view

metadata language: English

Survey of Consumer Attitudes and Behavior, Fall 1961

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Version 1 (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
automobiles; Cold War; consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; domestic markets; durable goods; economic conditions; employment; household appliances; housing costs; inflation; interest rates; national economy; neighborhoods; personal finances; price fluctuations; purchasing; recession; savings; stock market conditions; taxes; tax cuts; world problems
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans, respondents' satisfaction with the appliances owned, and their opinions about the Cold War between the former Soviet Union and the West and its perceived effect on taxes and the economy, as well as their assessment of the possibility of an outbreak of a major world war in the near future. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, tax reduction, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Other variables probe respondents' satisfaction with their location, neighborhood, and living space, and their assessment of their financial status relative to the previous year. Information is also provided on savings. Demographic variables provide information on age, sex, race, marital status, education, occupation, and family income.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • 1961-10 / 1961-12
    Collection date: 1961-10--1961-12
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 48 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Collection Mode
  • The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

This study is freely available to ICPSR member institutions via web download.
Alternative Identifiers
  • 3628 (Type: ICPSR Study Number)
  • Shapiro, Robert Y., Smith, Tom W.. The Polls: Social Security. Public Opinion Quarterly.49, (4), 561-572.1985.
    • ID: 10.1086/268951 (DOI)
  • Mueller, Eva. The impact of unemployment on consumer confidence. Public Opinion Quarterly.30, (1), 19-32.1966.
    • ID: 10.1086/267379 (DOI)

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Fall 1961. Version 1. Survey of Consumer Attitudes and Behavior Series. Version: v1. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.