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Survey of Consumer Attitudes and Behavior, Spring 1961

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Version 1 (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
anxiety; conflict; consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; credit; disposable income; durable goods; economic conditions; employment; government spending; inflation; interest rates; job stress; labor force; national economy; occupational mobility; personal finances; price fluctuations; purchasing; recession; savings; stock market conditions; unemployment; work environment
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans, as well as role conflict and role ambiguity in the labor force, the financial effect of unemployment in the same family over a period of time, and the relationship of unemployment to mobility. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, retirement, tax reduction, government spending, recession, and the national business situation. Other variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. There are also variables that provide information about job characteristics and organizational settings in which people experienced conflict and ambiguity and the health effects of such work-related problems. Additional variables provide information on respondents' attitudes toward and experience with installment credit and public spending, and respondents' savings and investments, as well as their assessment of their financial status relative to the previous year. Demographic variables provide information on age, sex, race, marital status, education, occupation, employment history, and family income.
  • Table of Contents


    • DS1: Main File
Temporal Coverage
  • 1961-05 / 1961-06
    Collection date: 1961-05--1961-06
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available. The employment questions were addressed to respondents who reported usually working for pay and who were working more than 20 hours per week at the time of the survey. In order to draw a representative sample of the working population, other employed adults in family units where the head was also present were also interviewed.
This study is freely available to ICPSR member institutions via web download.
Alternative Identifiers
  • 3629 (Type: ICPSR Study Number)
  • Shapiro, Robert Y., Smith, Tom W.. The Polls: Social Security. Public Opinion Quarterly.49, (4), 561-572.1985.
    • ID: 10.1086/268951 (DOI)
  • Mueller, Eva. The impact of unemployment on consumer confidence. Public Opinion Quarterly.30, (1), 19-32.1966.
    • ID: 10.1086/267379 (DOI)
  • Eckerman, William C.. The Public Image of State and Private Universities. Ann Arbor, MI: Survey Research Center, University of Michigan. 1964.
  • Kahn, Robert L., et al. Organizational Stress: Studies in Role Conflict and Ambiguity. New York: Wiley. 1964.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Spring 1961. Version 1. Survey of Consumer Attitudes and Behavior Series. Version: v1. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.