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Survey of Consumer Attitudes and Behavior, Spring 1963

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Archival Version (Subtitle)
Publication Date
Free Keywords
Cold War; consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; durable goods; economic conditions; education; employment; full time employment; inflation; interest rates; national economy; part time employment; personal finances; political affiliation; price fluctuations; purchasing; savings; tax cuts; unemployment
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans, as well as hidden unemployment among males aged 16-21, the extent to which youths continued their education, joined the armed forces, or took part-time work when they could not find full-time jobs, the cost and perceived importance and meaning of college education for males and females, and the perceived relative merits of state and private universities. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, retirement, recession, and the national business situation. Other variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Additional variables probe respondents' opinions on the Cold War between the former Soviet Union and the West, the proposed government tax reduction, and the effect of these on business conditions, as well as their assessment of their financial status relative to the previous year. Information is also provided on respondents' savings, monthly bill payments, political party affiliation, club membership, and type of house and neighborhood lived in. Demographic variables provide information on age, race, sex, religion, education, marital status, occupation, family size, and family income.
  • Table of Contents


    • DS1: Main File
Temporal Coverage
  • 1963-04 / 1963-05
    Collection date: 1963-04--1963-05
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 70 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 3630 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR03630.v1
  • Mueller, Eva. The impact of unemployment on consumer confidence. Public Opinion Quarterly.30, (1), 19-32.1966.
    • ID: 10.1086/267379 (DOI)
  • Campbell, Angus, Eckerman, William C.. Public Concepts of the Values and Costs of Higher Education. Survey Research Center Monograph, vol. 37.Ann Arbor, MI: Survey Research Center, University of Michigan. 1964.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Spring 1963. Archival Version. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.