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Survey of Consumer Attitudes and Behavior, Spring 1958: News Media

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Archival Version (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; durable goods; economic conditions; employment; financial assets; inflation; information sources; interest rates; mass media; media influence; national economy; news media; personal finances; price fluctuations; purchasing; recession; science; scientists; travel
  • Abstract

    This News Media Survey provides information on consumer media exposure and interests, exposure to and views about science, opinions about scientists and Russian science, and long-distance telephone usage over time. Variables explore respondents' exposure to various media, their use of the media as a source of scientific information, their attitudes toward science, and the effects of science on society, their opinions of the character of scientists and the comparative quality of Russian and United States science, and the extent and quality of respondents' information about earth satellites. Other variables present information on the effects of the recession on respondents' families, their financial assets relative to the previous year, and their air travel. Demographic variables provide information on age, sex, race, marital status, education, occupation, religion, family size, and family income.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • 1958-05 / 1958-06
    Collection date: 1958-05--1958-06
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Collection Mode
  • The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 3632 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR03632.v1
  • McLeod, Jack M., Swinehart, James W.. Satellites, Science and the Public: A Report on the Impact of Early Satellite Launching. Ann Arbor, MI: Survey Research Center, University of Michigan. 1959.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Spring 1958: News Media. Archival Version. Survey of Consumer Attitudes and Behavior Series. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.