Survey of Consumer Attitudes and Behavior, Spring 1960

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Version 1 (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; durable goods; economic conditions; education costs; employment; financial assets; higher education; housing costs; inflation; interest rates; investments; leisure; national economy; outdoor recreation; personal finances; price fluctuations; purchasing; recreation; retirement plans; savings; stock market conditions; vacations
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans, as well as retirement plans, recreational activities, and plans for financing children's education. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, retirement, recession, and the national business situation. Other questions were asked regarding respondents' assessments of their financial status relative to the previous year, their savings, investments and stocks, and the financing of their children's college education. Variables explore respondents' vacation, leisure time, and recreational activities, especially the types of outdoor recreational activities engaged in. Other variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Demographic variables provide information on age, sex, race, marital status, education, occupation, and family income.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • 1960-04 / 1960-05
    Collection date: 1960-04--1960-05
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Collection Mode
  • The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

This study is freely available to ICPSR member institutions via web download.
Alternative Identifiers
  • 3633 (Type: ICPSR Study Number)
  • Mueller, Eva. The impact of unemployment on consumer confidence. Public Opinion Quarterly.30, (1), 19-32.1966.
    • ID: 10.1086/267379 (DOI)
  • Mueller, Eva. Participation in Outdoor Recreation: Factors Affecting Demand Among American Adults. Washington, DC: United States Government Printing Office. 1962.
  • Mueller, Eva, Gurin, Gerald. The Demand for Outdoor Recreation. Ann Arbor, MI: University of Michigan, Institute for Social Research. 1961.
  • Lansing, John B., Lorimer, Thomas, Moriguchi, Chakashi. How People Pay for College. Ann Arbor, MI: Survey Research Center, University of Michigan. 1960.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15