Survey of Consumer Attitudes and Behavior, Fall 1953: Purchase Decisions

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Version 1 (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
automobiles; consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; domestic markets; durable goods; economic conditions; employment; household appliances; housing costs; inflation; interest rates; national economy; personal finances; political affiliation; price fluctuations; purchasing; recession; world politics
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans, as well as purchase decisions for durable household goods. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, the world political situation, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and the respondents' appraisals of present market conditions for purchasing houses and other durables. Other questions were asked about respondents' assessments of their financial status relative to the previous year and in the immediate future, and their political party identification. Demographic variables provide information on age, sex, race, marital status, education, family income, and employment.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • 1953-09 / 1953-10
    Collection date: 1953-09--1953-10
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent aged 21 years and older from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
This study is freely available to ICPSR member institutions via web download.
Alternative Identifiers
  • 3634 (Type: ICPSR Study Number)
  • Katona, George. Research design. Consumer Behavior.New York: New York University Press. 1955.
  • Mueller, Eva. The sample survey. Consumer Behavior.New York: New York University Press. 1955.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15