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ABC News O.J. Simpson and the Media Poll, July 1994

Resource Type
Dataset : survey data
  • ABC News
Other Title
  • Archival Version (Subtitle)
Collective Title
  • ABC News/Washington Post Poll Series
Publication Date
Free Keywords
fair trial-free press; media coverage; media influence; public opinion; Simpson, O.J.; social issues
  • Abstract

    This special topic poll, conducted by ABC News during July 1994, attempted to gauge opinion on the nationally televised O.J. Simpson trial. Respondents were also asked if they thought the country was going in the right direction or off track. Questions regarding the O.J. Simpson trial included how closely the respondents had been following the trial, whether they had seen the preliminary court hearing, how they would rate the media's coverage of the case, and if there was too much coverage of the case. Respondents were asked to speculate on coverage of the Simpson case and if the coverage had effected coverage of other stories, like domestic abuse. Respondents were asked whether they believed that Simpson would receive a fair trial, what they believed the verdict would be, and whether they believed he should get the death penalty if convicted. Background information includes level of education, age, ethnicity, and sex.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • Time period: 1994-06
  • 1994-07-19 / 1994-07-20
    Collection date: 1994-07-19--1994-07-20
Geographic Coverage
  • United States
Sampled Universe
Persons aged 18 and over living in households with telephones in the contiguous 48 United States.
Households were selected by random-digit dialing. Within households, the respondent selected was the adult living in the household who last had a birthday and who was home at the time of the interview.
Collection Mode
  • (1) Additional information about sampling, interviewing, weighting, and sampling error may be found in the codebook. (2) This collection has not been processed by ICPSR staff. ICPSR is distributing the data and documentation for this collection in essentially the same form in which they were received. When appropriate, documentation has been converted to Portable Document Format (PDF), data files have been converted to non-platform-specific formats, and variables have been recoded to ensure respondents' anonymity. (3) The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

2007-05-07 SAS, SPSS, and Stata setup files have been added to this data collection.
This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 3867 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR03867.v1

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

ABC News (2004): ABC News O.J. Simpson and the Media Poll, July 1994. Archival Version. ABC News/Washington Post Poll Series. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.