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metadata language: German English

Mass Communication 1970-1985

Resource Type
  • ARD, Frankfurt
  • ZDF, Mainz
Publication Date
  • Infratest, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    1. Media-technical equipment of household and media usage habits, extent of print media and electronic media. 2. leisure time and communication activities. Topics: 1. media: number of television sets and color television sets in household as well as devices equiped with remote control and teletext; possession of videorecorder, camcorder, video games and 8-mm camera, record player, tape recorder, cassette recorder and Walkman; number of radios in household; opportunity to receive FM frequencies; opportunity to receive first, second as well as third TV program and foreign TV programs; frequency of watching television; paying attention to regional early-evening programs; type and frequency of broadcasts and stations; personally preferred television broadcasts, radio broadcasts and newspaper articles; subjective indispensibility of selected topics and categories on television, radio and in newspapers; method of fee payment for broadcasters under public law; knowledge about amount of monthly broadcast fees; subscription to daily newspapers; reasons for possibly canceling a newspaper subscription; knowledge about monthly subscription price; reading habits with newspapers; radio listening habits (station, broadcasts, frequencies); time budget for media usage (third and foreign programs) in hourly rhythm; assessment of credibility of individual media; main source of information on daily events; judgement on specific characteristics of television, radio and newspapers as well as general attitude to these media (scales); personally preferred media and television as well as radio programs as well as newspaper categories; assessment of objectivity of reporting in television, radio, daily newspaper and magazines (scale) and assumed orientation of political broadcasts on special interest groups or parties; ties with media. 2. leisure time and communication activities: leisure activities on previous day; interest in politics; postmaterialism (scale); satisfaction with political order in the FRG and life at place of residence; local ties; importance of areas of life. Demography: position of respondent in household; sex; age; school education; marital status; religious affiliation; employment; status in profession; unemployment; income; net household income; size of household; number of children in household; possession of a telephone; memberships; number of rooms in residence; state; administrative district; size of municipality classes. Indices: intensity of media usage. summarized values for leisure activities and media usage.
Temporal Coverage
  • 1970-04 / 1985-10
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
German citizens 14 years old and older and living in private households
Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 8060
    Number of Variables: 2473
the data set contains selected data from four surveys conducted in 1970, 1974, 1980 and 1985. Not all of the questions listed above were surveyed every year. The series of these mass communication studies is archived under ZA Study Nos. 2821-2825.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA2821 (Type: ZA-No.)
  • Berg, Klaus; Kiefer, Marie-Luise (Hrsg.): Massenkommunikation III: Eine Langzeitstudie zur Mediennutzung und Medienbewertung 1964-1985. Frankfurt a. M., Berlin: Alfred Metzner Verlag 1987. (Schriftenreihe Media Perspektiven Bd. 9)
  • Berg, Klaus; Kiefer, Marie-Luise (Hrsg.): Massenkommunikation II: Eine Langzeitstudie zur Mediennutzung und Medienbewertung 1964-1980. Frankfurt a. M., Berlin: Alfred Metzner Verlag 1982. (Schriftenreihe Media Perspektiven Bd. 2)

Update Metadata: 2017-12-28 | Issue Number: 81 | Registration Date: 2010-07-22

ARD, Frankfurt; ZDF, Mainz (1995): Massenkommunikation 1970-1985. Version: 1.0.0. GESIS Datenarchiv. Dataset.