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Survey of Consumer Attitudes and Behavior, Summer 1974

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Version 1 (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Publication Place
Ann Arbor, Michigan
  • Inter-University Consortium for Political and Social Research
Free Keywords
Schema: ICPSR
automobile ownership; automobile use; automobiles; consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; durable goods; economic conditions; employment; government spending; household appliances; housing costs; income tax; inflation; interest rates; investments; national economy; personal finances; presidential candidates; price controls; price fluctuations; purchasing; tax refunds
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and the respondents' appraisals of present market conditions for purchasing houses and other durables. Other variables probe respondents' opinions of government, government price controls, government spending, bureaucrats, income tax filing and returns, and the relative merits of new and old small cars, as well as their financial status relative to the previous year. Information is also provided on respondents' choice of presidential candidate in the 1972 election, stock ownership and other forms of investment, car ownership and the cost, make and use of it, their spending plans for their income tax refunds, and savings. Demographic variables provide information on respondents' age, sex, race, ethnicity, marital status, education, occupation, employment status, and family income.
  • Abstract


    • DS1: Dataset
Temporal Coverage
  • Time period: 1974
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 74 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
2020-09-09 Removed variables V234, V235, V393, V394, and V395 for disclosure issues.
This study is freely available to ICPSR member institutions via web download.
Alternative Identifiers
  • 7478 (Type: ICPSR Study Number)
  • Dua, Pami, Smyth, David J.. Survey evidence on excessive public pessimism about the future behavior of unemployment. Public Opinion Quarterly.57, (4), 566-574.1993.
    • ID: 10.1086/269396 (DOI)
  • Strumpel, Burkhard. The changing face of advanced industrial economies: A post-Keynesian view. Comparative Political Studies.10, (3), 501-521.1977.
  • Curtin, Richard T.. Surveys of Consumers, 1974-75: Contributions to Behavioral Economics. Ann Arbor, MI: Institute for Social Research, University of Michigan. 1976.

Update Metadata: 2020-09-09 | Issue Number: 7 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Summer 1974. Version 1. Survey of Consumer Attitudes and Behavior Series. Version: v1. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.