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Survey of Consumer Attitudes and Behavior, Winter 1975

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Archival Version (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
abortion; Arab Israeli conflict; arms control; automobiles; communism; consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; disposable income; durable goods; economic conditions; employment; energy crises; freedom of speech; gun regulation; household appliances; housing costs; inflation; interest rates; marijuana; national economy; personal finances; presidential candidates; price fluctuations; purchasing; race relations; recession; tax refunds
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and the respondents' appraisals of present market conditions for purchasing houses and other durables. Other variables probe respondents' opinions of the United States government's help to the South Vietnamese government, the seriousness of Arab nations' intentions regarding peace with Israel, women's right to abortion, voting for a woman or a Jew as a presidential candidate, gun permit law, causes of crime and lawlessness, chances of Russian adherence to a nuclear weapons limitation agreement with the United States, and communism in the United States and free speech. Additional topics covered include the proposed government tax returns, a solution to the energy crisis, the relative merits of buying a new or used car and the relative value of small foreign cars and the small American cars, job pay satisfaction, penalties for smoking marijuana, freedom to make uncomplimentary public speeches, monetary drive of lawyers and doctors and the state of the public good, satisfaction with life in the United States, government's expected role in racial integration and relations between white and Black people, vacation plans, and respondents' assessment of their financial status relative to the previous year. Information is also provided on respondents' car ownership and the make and use of it, political party self-identification and party candidate vote preference, self-identified ideological position, the neighborhood and house structure respondents live in, and spending plans for their income tax refunds. Demographic variables provide information on respondents' age, sex, race, marital status, occupation, employment status, religion, and family income.
  • Table of Contents


    • DS1: Dataset
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 74 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Collection Mode
  • The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 7479 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR07479.v1
  • Dua, Pami, Smyth, David J.. Survey evidence on excessive public pessimism about the future behavior of unemployment. Public Opinion Quarterly.57, (4), 566-574.1993.
    • ID: 10.1086/269396 (DOI)
  • Strumpel, Burkhard. The changing face of advanced industrial economies: A post-Keynesian view. Comparative Political Studies.10, (3), 501-521.1977.
  • Curtin, Richard T.. Surveys of Consumers, 1974-75: Contributions to Behavioral Economics. Ann Arbor, MI: Institute for Social Research, University of Michigan. 1976.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Winter 1975. Archival Version. Survey of Consumer Attitudes and Behavior Series. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.