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Survey of Consumer Attitudes and Behavior, Fall 1974

Resource Type
Dataset : survey data
  • University of Michigan. Survey Research Center. Economic Behavior Program
Other Title
  • Archival Version (Subtitle)
Collective Title
  • Survey of Consumer Attitudes and Behavior Series
Publication Date
Free Keywords
automobile ownership; automobiles; civil rights; communism; consumer attitudes; consumer behavior; consumer expectations; consumer expenditures; desegregation; disposable income; durable goods; economic conditions; employment; energy supplies; household appliances; housing costs; inflation; interest rates; labor unions; marijuana; national economy; personal finances; price fluctuations; purchasing; recession; social change; social justice
  • Abstract

    This survey was undertaken to assess consumer sentiment and buying plans. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and respondents' appraisals of present market conditions for purchasing houses and other durables. Other variables probe respondents' degree of satisfaction with the amount of money in their savings accounts, their assessment of their financial status relative to the previous year and to that of their parents at a comparable age, their views of government and government officials, government's role in improving the quality of life, and future energy supply, as well as feelings about their lives, satisfaction with life in the United States, and their income and jobs. Data are also provided on their knowledge of current affairs, as well as their opinion of the relative merits of small cars and standard full-size cars and small foreign and American cars, penalties for marijuana use, their treatment by public officials, freedom to make public speeches against democracy, communism in the United States and free speech, the United States government's help to the South Vietnamese government, government support for the rights of Black people, racial desegregation, Black activism, preferred means of social change, causes of crime and lawlessness, monetary drive of lawyers and doctors and the state of the public good, and unionization of workers. Information is also provided on respondents' car ownership and plans to buy a new one, political party identification, self-identified ideological position, political party candidate preference, and the state of health of respondents' parents, including the kind of health care and physical assistance provided to them. Demographic variables provide information on respondents' age, sex, race, marital status, education, occupation, religion, employment status, and family income.
  • Table of Contents


    • DS1: Dataset
Geographic Coverage
  • United States
Sampled Universe
All families living in continental United States dwelling units, exclusive of those on military reservations.
One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Collection Mode
  • The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 7524 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR07524.v1
  • Dua, Pami, Smyth, David J.. Survey evidence on excessive public pessimism about the future behavior of unemployment. Public Opinion Quarterly.57, (4), 566-574.1993.
    • ID: 10.1086/269396 (DOI)
  • Strumpel, Burkhard. The changing face of advanced industrial economies: A post-Keynesian view. Comparative Political Studies.10, (3), 501-521.1977.
  • Curtin, Richard T.. Surveys of Consumers, 1974-75: Contributions to Behavioral Economics. Ann Arbor, MI: Institute for Social Research, University of Michigan. 1976.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

University of Michigan. Survey Research Center. Economic Behavior Program (1984): Survey of Consumer Attitudes and Behavior, Fall 1974. Archival Version. Survey of Consumer Attitudes and Behavior Series. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.