Mass Communication 1995

Resource Type
Dataset : Survey and aggregate data
  • ARD, Frankfurt
  • ZDF, Mainz
  • BMBF, Bundesministerium für Bildung, Wissenschaft, Forschung und Technologie, Bonn
Publication Date
  • Infratest Burke Kommunikationsforschung, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Time use
    • Mass media
    • Mass political behaviour, attitudes/opinion
    • Information technology
  • Abstract

    1. Media-technical equipment of household and media usage habits, extent of print media and electronic media. 2. Leisure time and communication activities. 3. New media. Topics: 1. Media: number of television sets and color television sets in household; cable television and satellite dish in household; frequency of watching television; type and frequency of broadcasts and stations; personally preferred television broadcast, radio broadcast and newspaper articles; subscription to daily newspapers; reading habits with newspapers; radio listening habits (station, broadcasts, frequencies); detailed recording of entire course of the day (24h) yesterday with time budget for media usage (radio, newspapers, television including station or newspapers and leisure activities) in quarter-hour rhythm; main sources of information for daily events; assessment of credibility of individual media; judgement on specific characteristics of television, radio and newspapers as well as general attitude to these media (scales); personally preferred media and television as well as radio programs; assessment of objectivity of reporting on television, radio, daily newspaper and magazines (scale); subjective indispensibility of selected topics and categories on television, radio and in newspapers; tie with media. 2. Leisure time and communication activities: leisure activities on the previous day, point in time and length of leisure activity; interest in politics; personal opinion leadership in political discussions; source of information for political events; attitude to politicians, politics, political effectiveness (scale); postmaterialism (scale); general moral concept about achievement readiness, self-determination, heteronomy, fatalism, optimism, realism, fear of victimization (scale). 3. New media: entertainment electronics in household; computer in household and its equipment, modem, sound card, processor type (Pentium), ISDN connection and Internet access; interest in teletext applications and Internet; interest in newspapers on the Internet, shopping via Internet, films as video-on-demand and online banking. Demography: position of respondent in household; sex; age; school education; marital status; religious affiliation; employment; income; net household income; size of household; children under 6, 14 and 18 years; possession of a telephone; state. indices: summarized values for individual leisure activities. the same for use of print media and electronic media, differences according to private stations and those under public law.
Temporal Coverage
  • 1995-09 / 1995-11
Geographic Coverage
  • Germany (DE)
Sampled Universe
German citizens 14 years old and older and living in private households
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 6000
    Number of Variables: 11539
A split questionnaire was used which queried different usage habits with radio and TV stations based on regional reception possibilities of stations. The series of these mass communication studies is archived under ZA Study Nos. 2821-2825.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA2824 (Type: ZA-No.)
  • Kiefer, Marie-Luise: Massenkommunikation 1995: Ergebnisse der siebten Welle der Langzeitstudie zur Mediennutzung und Medienbewertung. In: Media Perspektiven, 1996, 5, S. 234-248.
  • Berg, Klaus; Kiefer, Marie-Luise (Hrsg.): Massenkommunikation 1995: Eine Langzeitstudie zur Mediennutzung und Medienbewertung 1964-1995. Baden-Baden: Nomos 1996. (Schriftenreihe Media Perspektiven Bd. 14)

Update Metadata: 2021-04-07 | Issue Number: 94 | Registration Date: 2010-07-22