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metadata language: German English

Mass Communication 1970-1995

Resource Type
Dataset : Survey and aggregate data
  • ARD, Frankfurt
  • ZDF, Mainz
Publication Date
  • Infratest, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Time use
    • Mass media
    • Mass political behaviour, attitudes/opinion
    • Information technology
  • Abstract

    1. Media-technical equipment of household and media usage habits, extent of print media and electronic media. 2. Leisure time and communication activities. Topics: 1. Media: number of television sets in household; cable connection; frequency of watching television; number of radios in household and frequency of listening to radio; type and frequency of broadcasts and stations; personally preferred television broadcasts, radio broadcasts and newspaper articles; subjective indispensibility of television, radio and newspaper categories; radio listening habits (broadcasts); main source of information for daily events; assessment of credibility of individual media; judgement on specific characteristics of television, radio and newspapers (scales); assessment of objectivity of reporting on television, radio, daily newspaper and magazines (scale). 2. Leisure activities: leisure activities on previous day and frequency of leisure activities; interest in politics; postmaterialism (scale); importance of areas of life. Demography: sex; age; school education; marital status; religious affiliation; employment; income; net household income; possession of a telephone; state; administrative district; size of municipality classes; position of respondent in household. Also encoded was: weekday of interview.
Temporal Coverage
  • 1970-04 / 1995-11
Geographic Coverage
  • Germany (DE)
Sampled Universe
German citizens 14 years old and older and living in private households
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 20057
    Number of Variables: 526
The data set contains only parts from the individual surveys of 1970/85, 1990 and 1995. The series of these mass communication studies is archived under ZA Study Nos. 2821-2825.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA2825 (Type: ZA-No.)
  • Berg, Klaus; Kiefer, Marie-Luise (Hrsg.): Massenkommunikation 1995: Eine Langzeitstudie zur Mediennutzung und Medienbewertung 1964-1995. Baden-Baden: Nomos 1996. (Schriftenreihe Media Perspektiven Bd. 14)
  • Berg, Klaus; Kiefer, Marie-Luise (Hrsg.): Massenkommunikation IV: Eine Langzeitstudie zur Mediennutzung und Medienbewertung 1964-1990. Baden-Baden: Nomos 1992. (Schriftenreihe Media Perspektiven Bd. 12)

Update Metadata: 2020-10-21 | Issue Number: 93 | Registration Date: 2010-07-22

ARD, Frankfurt; ZDF, Mainz (1996): Massenkommunikation 1970-1995. Version: 1.0.0. GESIS Datenarchiv. Dataset.