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Televised Presidential Campaign Impact on Voters: 1972 Panel, Syracuse, New York

Resource Type
Dataset : survey data
  • Patterson, Thomas E.
  • McClure, Robert D.
Other Title
  • Archival Version (Subtitle)
Publication Date
Free Keywords
mass media; media coverage; party loyalty; political advertising; political perceptions; presidential campaigns; presidential candidates; television news; television viewing; voter attitudes; voter interest
  • Abstract

    The major purpose of this study was to investigate the impact of television on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The interviews centered on respondents' use of television and their views on candidates and issues. Respondents were also asked about orientations such as party loyalty, which, while unlikely to be influenced directly by television, might mediate communication effects. The study was designed as a panel, with three pre-election personal interviews and one post-election telephone interview conducted with a random sample of adults living in the Syracuse, New York, metropolitan area. In the first survey in early September, 731 respondents were interviewed, and 650 of these were reinterviewed in early October, and again in early November, just before election day. Finally, 676 of the original 731 respondents were contacted for the brief post-election telephone interview. The data are organized in one file containing all four surveys in a single record for each respondent.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • Time period: 1972
  • 1972-09 / 1972-11
    Collection date: 1972-09--1972-11
Geographic Coverage
  • New York (state)
  • Syracuse
  • United States
Sampled Universe
Adults living in the Syracuse, New York, metropolitan area in 1972.
Random sample.
This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 7989 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR07989.v1
  • Patterson, Thomas E., McClure, Robert D.. The Unseeing Eye: The Myth of Television Power in National Elections. New York: Putnam. 1976.
  • Meier, Kenneth. Party identification and vote choice: The causal relationship. Western Political Quarterly.28, (3), 496-505.1975.
    • ID: (URL)
  • Patterson, Thomas E., McClure, Robert D.. Political Advertising: Voter Reaction to Televised Political Commercials. Princeton, NJ: The Citizens Research Foundation. 1973.

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

Patterson, Thomas E.; McClure, Robert D. (1984): Televised Presidential Campaign Impact on Voters: 1972 Panel, Syracuse, New York. Archival Version. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.