Elementary School and Advertising (Principals)
- Feil, Christine (Deutsches Jugendinstitut (DJI), München)
- ZUMA, Mannheim (Data Collector)
- Deutsches Jugendinstitut (DJI), Muenchen (Data Collector)
- GESIS (Distributor)
- GESIS (Hosting Institution)
- Education, School Systems
CESSDA Topic Classification:
- Compulsory and pre-school education
- Community, urban and rural life
primary school; teaching materials; social situation; advertising
AbstractInfrastructure and surroundings of the elementary school as well as meal selections and the school´s dealing with visits of salesmen. Sponsoring in school. Topics: state; number of classes of the 1st and 4th grades as well as respective number of schoolchildren; participation of the school in any kind of experiments; number of female and male home-room teachers of the 1st to 4th grade; additional occupation as home-room teacher; accomodation of the elementary school together with other school forms; school offerings; school supporters; number of residents; business structure, structure of the residential area and infrastructure in the school district; composition of the elementary schoolchildren regarding their financial backgrounds; courses leading to transfer to high school in the last year of school; proportion of foreign schoolchildren; frequency of use of instruction methods; meal offerings for schoolchildren such as recess sales, vending machines, school milk and lunch; snacks available from bakery and kiosk in the immediate vicinity of the school; importance of treating the topic of advertising in the elementary school; necessity of the development of newer instruction materials for the elementary school on the topic of advertising and reasons for this; sponsoring at the school; handling of making public the contributors of larger amounts of money or materials; active effort to obtain contributions; support organization at the elementary school and most important tasks for a support organization (scale); estimated financial value for money or material contributions received in the last year of school; personal behavior with visits by salesmen and with advertising material as well as advertising gifts for teachers and schoolchildren by means of selected statements (scale); general prohibition of contacts with schoolchildren or personal responsibility of the teacher in dealing with advertising gifts; personal effort for the use of offerings of public institutions and organizations, such as e.g. traffic education, environmental education, health education or reading competitions. Demography: sex; age (classified); size of household; number of children.
1995-03 / 1995-07
Self-administered questionnaire: Paper
Number of Units: 296
Number of Variables: 162
- ZA2862 (Type: ZA-No.)
- 1 (Type: VerbundFDB)
DJI (Hrsg.): Werbepädagogik in der Grundschule: Eine repräsentative Befragung von Lehrerinnen und Lehrern in Bayern und Brandenburg. Opladen: Leske + Budrich 1997.
Beisenherz, Gerhard; Furtner-Kallmünzer, Maria: Grundschule und Werbung: Eine Befragung von Lehrkräften in Bayern und Brandenburg. In: DJI-Bulletin, Heft 41, Juli 1997.
Update Metadata: 2021-04-07 | Issue Number: 89 | Registration Date: 2010-07-22