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CBS News/New York Times Poll, October 21-24, 1988

Resource Type
Dataset : survey data
  • CBS News
  • The New York Times
Other Title
  • Archival Version (Subtitle)
Publication Date
Free Keywords
Bush, George H.W.; Dukakis, Michael; political advertising; political campaigns; political issues; presidency; presidential candidates; presidential elections; presidential performance; public opinion; Reagan, Ronald; voter preferences; voting behavior
  • Abstract

    In this survey respondents were asked about their previous voting behavior and about their opinions of the Democratic and Republican presidential and vice-presidential candidates. They also were asked how likely they were to vote in the 1988 presidential election, how they would vote if the election were held the day of the survey, if their minds were made up, how strongly they favored the candidates they chose, and who they thought would win the election. Other topics included whether respondents thought issues or personal characteristics were more important in choosing a president, what their thoughts were on the campaign process and the candidates' commercials, how often respondents watched television or read the newspaper, and how they thought candidates would handle crime, appointment of judges, the economy, the deficit, defense, the environment, keeping the United States out of war, and helping the middle class. In addition, respondents' opinions were sought on the death penalty, how well Ronald Reagan did his job, how much Dukakis or Bush would help Blacks, and how they would vote if other candidates were running against Bush or Dukakis.
  • Methods

    ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection: Created variable labels and/or value labels..
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • 1988-10-21 / 1988-10-24
    Time period: 1988-10-21--1988-10-24
  • 1988-10-21 / 1988-10-24
    Collection date: 1988-10-21--1988-10-24
Geographic Coverage
  • United States
Sampled Universe
Adults aged 18 and over in the United States.
Stratified random digit dialing.
Collection Mode
  • This file contains a weight variable that must be used in any analysis. The data contain blanks and alphabetics, and telephone exchanges have been recoded to '999' for reasons of confidentiality.

2011-01-13 SAS, SPSS, and Stata setups have been added to this data collection.
This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 9151 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR09151.v1
  • Keene, Karlyn H., Ladd, Everett Carll, Baggette, Jennifer, Benson, John, Zinsmeister, Karl. Crime, Cops, and Courts. Public Perspective.2, (5), 74 -1991.
  • Shelley, Mack C., II, Hwang, Hwarng-Du. The Mass Media and Public Opinion Polls in the 1988 Presidential Election. American Politics Quarterly.19, (1), 59-79.1991.
    • ID: 10.1177/1532673X9101900104 (DOI)
  • Bartels, Larry M., Broh, C. Anthony. A review: The 1988 presidential primaries. Public Opinion Quarterly.53, (4), 563-589.1989.
    • ID: 10.1086/269172 (DOI)

Update Metadata: 2015-08-05 | Issue Number: 8 | Registration Date: 2015-06-15

CBS News; The New York Times (1989): CBS News/New York Times Poll, October 21-24, 1988. Archival Version. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.