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CBS News/New York Times General Election Panel Survey, November 1988

Resource Type
Dataset : survey data
  • CBS News
  • The New York Times
Other Title
  • Archival Version (Subtitle)
Collective Title
  • CBS News/New York Times Poll Series
Publication Date
Free Keywords
Bush, George W.; Jackson, Jesse; national economy; political advertising; political campaigns; presidential candidates; presidential elections; public opinion; vice-presidential candidates; voter attitudes; voter history
  • Abstract

    This survey consists of telephone interviews conducted before and after the 1988 presidential election. Both the pre- and post-election polls asked registered respondents for their opinions of the Democratic and Republican presidential and vice-presidential candidates, negative campaigning, and television commercials. The pre-election poll asked respondents how likely they were to vote in the 1988 presidential election and for whom. Additional topics covered included the national economy, respondents' previous voting behavior, if they cared who won, and who they thought would win the election. In the post-election poll, respondents were asked how they voted in the presidential election and why, and if they voted Democratic or Republican in the election for the United States House of Representatives in their district. The survey also asked questions about reasons for not voting, and opinions of unregistered respondents about the voting process were solicited as well. Other questions sought respondents' opinions on Jesse Jackson, president-elect George Bush and expectations for his administration, the presidential campaign process, and the role of the media. Background information on individuals includes party affiliation, age, marital status, income, religious preference, employment status, education, race, and union membership.
  • Table of Contents


    • DS1: Dataset
Geographic Coverage
  • United States
Sampled Universe
Adults aged 18 and over in the United States.
Stratified random digit dialing.
Collection Mode
  • The data contain blanks and dashes. This file contains a weight variable that must be used in any analysis. Telephone exchanges have been recoded to '999' for reasons of confidentiality. The total number of respondents contacted in the pre-election poll between November 2-4 was 1,977, and 1,627 of these were recontacted for the post-election poll between November 10-15.

This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 9159 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR09159.v1
  • Bartels, Larry M., Broh, C. Anthony. A review: The 1988 presidential primaries. Public Opinion Quarterly.53, (4), 563-589.1989.
    • ID: 10.1086/269172 (DOI)

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

CBS News; The New York Times (1989): CBS News/New York Times General Election Panel Survey, November 1988. Archival Version. CBS News/New York Times Poll Series. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.