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CBS News/New York Times Virginia Gubernatorial Election Exit Poll, November 1989

Resource Type
Dataset : survey data
  • CBS News
  • The New York Times
Other Title
  • Archival Version (Subtitle)
Collective Title
  • CBS News/New York Times Poll Series
Publication Date
Free Keywords
abortion; campaign strategies; campaigns; gubernatorial elections; public opinion; voter preferences; voting behavior
  • Abstract

    This data collection consists of responses to a survey of voters in the Virginia gubernatorial election. Respondents were asked which gubernatorial candidate they voted for, how much they liked that candidate, when they decided on that candidate, which issues and factors most affected their vote, if TV ads influenced their vote, if race was a factor in voting, if campaign activities of various governmental leaders and groups affected their vote, and if they approved or disapproved of Gerald Baliles' governorship. Voters also categorized the candidates as liberal/moderate/conservative, evaluated campaign performance, and identified those candidates most responsible for negative campaigning. Additional items include respondents' views on abortion and how respondents voted in the 1988 presidential election, in the 1985 gubernatorial election, and in the 1989 elections for Lieutenant Governor and Attorney General. Demographic information includes sex, race, age, ethnicity, religion, party affiliation, political orientation, education, family income, and childhood residence.
  • Table of Contents


    • DS1: Dataset
Temporal Coverage
  • Time period: 1989-11-07
  • Collection date: 1989-11-07
Geographic Coverage
  • United States
  • Virginia
Sampled Universe
Voters participating in the November 7, 1989 Virginia gubernatorial election.
The election surveys were conducted at polling places among a sample of voters immediately after they cast their votes. The precincts are a random subsample of those used by CBS News for estimating election outcome. Sample precincts were selected with probability proportionate to the total vote cast in a recent past election. The sampling frame consisted of all precincts in New York City. Within precincts, respondents were selected on a systematic random basis.
Collection Mode
  • The data contain a weight variable that must be used in any analysis. The data contain blanks.

This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 9494 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR09494.v1
  • Cook, Elizabeth Adell, Jelen, Ted G., Wilcox, Clyde. Issue voting in gubernatorial elections: Abortion ad post-Webster poltics. Journal of Politics.56, (1), 187-199.1994.
  • Traugott, Michael W., Price, Vincent. A Review: Exit Polls in the 1989 Virginia Gubernatorial Race: Where Did They Go Wrong? (in The Polls). Public Opinion Quarterly.56, (2), 245-253.1992.
    • ID: 10.1086/269316 (DOI)

Update Metadata: 2015-08-05 | Issue Number: 6 | Registration Date: 2015-06-15

CBS News; The New York Times (1991): CBS News/New York Times Virginia Gubernatorial Election Exit Poll, November 1989. Archival Version. CBS News/New York Times Poll Series. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.