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Yahoo Personals Dating Preferences Study - Los Angeles, New York, Chicago, Atlanta, 2004-2005

Resource Type
Dataset : survey data
  • Feliciano, Cynthia (University of California-Irvine)
  • Robnett, Belinda (University of California-Irvine)
Other Title
  • Archival Version (Subtitle)
Publication Date
Free Keywords
dating (social); ethnicity; Internet; lifestyles; living arrangements; marital status; mate selection; online dating; political affiliation; preferences; race; religious affiliation; social media
  • Abstract

    The Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005. Data were collected on subjects' height, body type, smoking and drinking habits, whether subjects had children, religious service attendance, languages spoken, and miles subjects were willing to travel for a date. Data were also collected on subjects' preferences for dates, including preferred physical appearance, lifestyle behaviors, living situation, employment status, occupation, children, religious service attendance, and languages spoken. Demographic information collected includes subjects' sex, age, ethnicity, marital status, education, political affiliation, and religious affiliation.
  • Abstract

    Yahoo personals online dating profiles were downloaded and coded.
  • Methods

    The data are not weighted.
  • Methods

    ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection: Standardized missing values.; Created online analysis version with question text.; Checked for undocumented or out-of-range codes..
  • Table of Contents


    • DS1: Yahoo Personals Dating Preferences Study - Los Angeles, New York, Chicago, Atlanta, 2004-2005
Temporal Coverage
  • 2004-09 / 2005-05
    Time period: 2004-09--2005-05
  • 2004-09 / 2005-05
    Collection date: 2004-09--2005-05
Geographic Coverage
  • Atlanta
  • California
  • Chicago
  • Georgia
  • Illinois
  • Los Angeles
  • New York (state)
  • New York City
  • United States
Sampled Universe
Users of Yahoo Personals online dating Web site. Smallest Geographic Unit: metropolitan area
Two hundred profiles each from 18-50 year old self-identified Asian, Black, Latino or White men and women seeking opposite-sex dates living within 50 miles of New York, Los Angeles, Chicago or Atlanta were collected and coded, for a total sample size of 6,070. The targeted sample size was 6,400 in order to allow for robust statistical tests of differences across three strata: gender, race, and metropolitan area. The sample size is smaller than targeted because there were fewer than 200 Latina and Asian male profiles posted in Atlanta, and several duplicate profiles were eliminated. To extract the sample, the search criteria on the Web site was used to display all the profiles for each gender and race combination in the age range within 50 miles of each city. Then, to get as representative a sample as possible within each race/gender combination in each city, profiles were sorted by how recently they were posted or edited; the first 200 profiles that appeared within each race/gender/city were then selected.
Collection Mode
  • self-enumerated questionnaire

This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 36347 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR36347.v1

Update Metadata: 2016-01-04 | Issue Number: 1 | Registration Date: 2016-01-04

Feliciano, Cynthia; Robnett, Belinda (2016): Yahoo Personals Dating Preferences Study - Los Angeles, New York, Chicago, Atlanta, 2004-2005. Archival Version. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.