Promaterial and Postmaterial Life Styles
- Gläser, Ariane (Institut für Haushalts- und Konsumökonomik, Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Universität Hohenheim)
- Scherhorn, Gerhard (Institut für Haushalts- und Konsumökonomik, Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Universität Hohenheim)
- EMNID, Bielefeld (Data Collector)
- Society, Culture
CESSDA Topic Classification:
- Social conditions and indicators
- Social behaviour and attitudes
- Consumption/consumer behaviour
AbstractLife style and attitude to consumption. Topics: The following was surveyed in the form of scales: 1. Positionality: need to issue directives professionally; desire to drive prestige vehicle; desire for recognition; placing value on correct clothing; need to achieve; ambition; career orientation. 2. Ties to products: prestige-oriented consumption; importance of sophisticated atmosphere in shopping malls and shopping centers; significance of shopping experience; importance of beautiful, valuable things as well as rejection of used and unsightly objects; preference for obtaining replacement or new purchase; placing value on stylish furnishing; desire for more luxury; pioneering consumer behavior. 3. General self-value: general satisfaction; self-respect; feeling of uselessness. 4. Compatibility with nature: boycott of products harmful to the environment; purchase orientation on environmental compatibility of a product; attitude to leaving packaging at the store after purchase; attitude to returnable bottles; attitude to plastic bottles on trips and hikes; criticism of too large a selection of products harmful to the environment; attitude to canned food; use of plastic bags as shopping bags; deliberate purchase of environmentally compatible washing and cleansing agents; orientation on the environmental protection symbol of the Federal Environment Office. 5. Social compatibility: willingness to help; sympathy as intervention in the private sphere; expected effectiveness of personal assistance; commitment for social fringe groups; lack of time as obstacle for social commitment; leisure time as recuperation time; consideration and tolerance as education goal; willingness to help as important work content. 6. Self-acceptance: ability to accept compliments; positive or negative self-image; feelings of despondency; feelings of guilt; sensitivity to criticism; insecurity in group situations; opinion allegiance. 7. Causality orientation: autonomy orientation; control orientation; impersonal orientation; work orientation; team-oriented work; self-esteem. 8. Shopping addiction: impulse purchases; drive to buy; shopping as compensation; unnecessary purchases; cheap purchases; pleasure at shopping; purchases due to advertising; purchases beyond one´s own means; inclination to wastefulness; shopping experience; dissonances after purchase decisions; attitude to credit card purchases. 9. Compulsive giving: perceived compulsion to give gifts at Christmas as well as on the occasion of invitations; importance of gifts; perceived uncertainty when giving; importance of fine packaging; pleasure at self-made gifts. 10. Growth illusion: perceived stress from accumulation of goods; inclination to save and collect; saving or giving away old things at purchase of new goods; perceived stress from lack of time; desire for more money; satisfaction with personal financial situation; preference for more leisure time instead of income; perceived increased need for money in leisure time. 11. Most important goals in life: security against unemployment, social acceptance, fashion, luxury, tradition, importance of religious convictions and possibility of alternative structuring of life; contentment with life and perceived life happiness; share in housework; purchase of food and beverages for household; residential status. Demography: sex; marital status; denomination; school education; employment; income; household income; household size; household composition; respondent is head of household; characteristics of head of household; person managing household; residential status.
Oral survey with standardized questionnaire
Number of Units: 1527
Number of Variables: 202
- ZA2421 (Type: ZA-No.)
Is new version of
Gläser, Ariane: Gütergebundenheit: Bericht über die testkritische Analyse eines neuen Indikators. Stuttgart: Universität Hohenheim, Dezember 1991. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 60.
Gläser, Ariane; Neuner, Michael; Raab, Gerhard; Reisch, Lucia; Scherhorn, Gerhard: Indikatoren der Bevölkerungsumfrage 1991. Stuttgart: Universität Hohenheim, Mai 1992. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 62.
Neuner, Michael: Stichproben und Häufigkeitsverteilungen in der Postmaterialismus-Studie. Stuttgart: Universität Hohenheim, Juli 1992. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 61.
Scherhorn, Gerhard: Consumers' Concern About the Environment and Its Impact on Business. In: Journal of Consumer Policy, 1993, 16, S. 171-191.
Reisch, Lucia: Positionalität: Bericht über die testkritische Analyse eines neues Indikators. Stuttgart: Universität Hohenheim, November 1991. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 59.
Update Metadata: 2021-04-07 | Issue Number: 15 | Registration Date: 2016-03-01