Promaterial and Postmaterial Life Styles

Resource Type
Dataset : Survey and aggregate data
  • Gläser, Ariane (Institut für Haushalts- und Konsumökonomik, Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Universität Hohenheim)
  • Scherhorn, Gerhard (Institut für Haushalts- und Konsumökonomik, Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Universität Hohenheim)
Publication Date
  • EMNID, Bielefeld (Data Collector)
  • ZA:
    • Society, Culture
  • CESSDA Topic Classification:
    • Social conditions and indicators
    • Social behaviour and attitudes
    • Consumption/consumer behaviour
  • Abstract

    Life style and attitude to consumption. Topics: The following was surveyed in the form of scales: 1. Positionality: need to issue directives professionally; desire to drive prestige vehicle; desire for recognition; placing value on correct clothing; need to achieve; ambition; career orientation. 2. Ties to products: prestige-oriented consumption; importance of sophisticated atmosphere in shopping malls and shopping centers; significance of shopping experience; importance of beautiful, valuable things as well as rejection of used and unsightly objects; preference for obtaining replacement or new purchase; placing value on stylish furnishing; desire for more luxury; pioneering consumer behavior. 3. General self-value: general satisfaction; self-respect; feeling of uselessness. 4. Compatibility with nature: boycott of products harmful to the environment; purchase orientation on environmental compatibility of a product; attitude to leaving packaging at the store after purchase; attitude to returnable bottles; attitude to plastic bottles on trips and hikes; criticism of too large a selection of products harmful to the environment; attitude to canned food; use of plastic bags as shopping bags; deliberate purchase of environmentally compatible washing and cleansing agents; orientation on the environmental protection symbol of the Federal Environment Office. 5. Social compatibility: willingness to help; sympathy as intervention in the private sphere; expected effectiveness of personal assistance; commitment for social fringe groups; lack of time as obstacle for social commitment; leisure time as recuperation time; consideration and tolerance as education goal; willingness to help as important work content. 6. Self-acceptance: ability to accept compliments; positive or negative self-image; feelings of despondency; feelings of guilt; sensitivity to criticism; insecurity in group situations; opinion allegiance. 7. Causality orientation: autonomy orientation; control orientation; impersonal orientation; work orientation; team-oriented work; self-esteem. 8. Shopping addiction: impulse purchases; drive to buy; shopping as compensation; unnecessary purchases; cheap purchases; pleasure at shopping; purchases due to advertising; purchases beyond one´s own means; inclination to wastefulness; shopping experience; dissonances after purchase decisions; attitude to credit card purchases. 9. Compulsive giving: perceived compulsion to give gifts at Christmas as well as on the occasion of invitations; importance of gifts; perceived uncertainty when giving; importance of fine packaging; pleasure at self-made gifts. 10. Growth illusion: perceived stress from accumulation of goods; inclination to save and collect; saving or giving away old things at purchase of new goods; perceived stress from lack of time; desire for more money; satisfaction with personal financial situation; preference for more leisure time instead of income; perceived increased need for money in leisure time. 11. Most important goals in life: security against unemployment, social acceptance, fashion, luxury, tradition, importance of religious convictions and possibility of alternative structuring of life; contentment with life and perceived life happiness; share in housework; purchase of food and beverages for household; residential status. Demography: sex; marital status; denomination; school education; employment; income; household income; household size; household composition; respondent is head of household; characteristics of head of household; person managing household; residential status.
Temporal Coverage
  • 1991-10
Geographic Coverage
  • Germany (DE)
Sampling Procedure Comment: Multiply stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1527
    Number of Variables: 202
The current data set is part of an omnibus survey.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA2421 (Type: ZA-No.)
  • Is new version of
    DOI: 10.4232/1.2421
  • Gläser, Ariane: Gütergebundenheit: Bericht über die testkritische Analyse eines neuen Indikators. Stuttgart: Universität Hohenheim, Dezember 1991. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 60.
  • Gläser, Ariane; Neuner, Michael; Raab, Gerhard; Reisch, Lucia; Scherhorn, Gerhard: Indikatoren der Bevölkerungsumfrage 1991. Stuttgart: Universität Hohenheim, Mai 1992. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 62.
  • Neuner, Michael: Stichproben und Häufigkeitsverteilungen in der Postmaterialismus-Studie. Stuttgart: Universität Hohenheim, Juli 1992. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 61.
  • Scherhorn, Gerhard: Consumers' Concern About the Environment and Its Impact on Business. In: Journal of Consumer Policy, 1993, 16, S. 171-191.
  • Reisch, Lucia: Positionalität: Bericht über die testkritische Analyse eines neues Indikators. Stuttgart: Universität Hohenheim, November 1991. Lehrstuhl für Konsumtheorie und Verbraucherpolitik, Arbeitspapier 59.

Update Metadata: 2021-04-07 | Issue Number: 15 | Registration Date: 2016-03-01