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metadata language: German English

OUTFIT 2

Version
2.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • SPIEGEL-Verlag, Hamburg
Publication Date
2016-05-30
Contributor
  • MARPLAN, Offenbach (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Society and culture
    • Consumption/consumer behaviour
Description
  • Abstract

    Attitude to clothing and to fashionable accessories. Topics: general attitudes to clothing questions (scale); functions of clothing and motives for behavior regarding clothing; attitude to exclusive clothing (scale); significance of clothing for the respondent; attitudes to fashion (scale); impulse purchases and general purchase behavior with articles of clothing (scale); price comparisons; quality consciousness; fashion consciousness; attitude to accessories (scale); accepted and personally preferred clothing styles (scale and pictures); importance of a well-dressed appearance for a man or a woman; preferred materials; willingness to pay for selected articles of clothing and accessories; most important advisers in purchase of clothing; frequency of purchase of selected articles of clothing; information on the average sum expended for selected articles of clothing; purchase motivation; preferred firm as well as frequency of purchases in department stores and mail-order firms; preferred places of purchase; general attitude to name-brand clothing; brand awareness with clothing (scale); knowledge of brands and possession of name-brand products; readiness to purchase name-brand products in the textile area; forms of sport practiced; clothing size. For further products such as shoes, jewelery, wrist watches, dark glasses, glasses, cigarette lighters, ball-point pens, ink pens, leather products, travel luggage and perfumes the following was obtained: product-specific attitudes; brand reputation und possession of brand products as well as readiness to purchase selected brands; goals in life and importance of areas of life (scale); social milieu; achievement orientation; work orientation; leisure orientation; career consciousness; hedonism; attitude to technical progress; attitude to political commitment; attitude to spending of money (scale); media usage. Indices: type of clothing.
Temporal Coverage
  • 1989-12 / 1990-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population between 14 and 64 years in private households
Sampling
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 6032
    Number of Variables: 2667
Note
An almost identical investigation was conducted 1985/86 under the title Outfit 1. It is archived under Study No. 1729.
Availability
Download
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1988 (Type: ZA-No.)
Relations
  • Is new version of
    DOI: 10.4232/1.1988
Publications
  • SPIEGEL-Verlag (Hrsg.): Outfit 2: Kleidung, Accessoires, Duftw√§sser. Hamburg: SPIEGEL-Verlag, 1990.

Update Metadata: 2020-10-21 | Issue Number: 14 | Registration Date: 2016-05-31

SPIEGEL-Verlag, Hamburg (2016): OUTFIT 2. Version: 2.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.12553