Resource Type
Dataset : Survey and aggregate data
  • SPIEGEL-Verlag, Hamburg
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Society and culture
    • Consumption/consumer behaviour
  • Abstract

    Attitude to clothing and to fashionable accessories. Topics: general attitudes to clothing questions (scale); functions of clothing and motives for behavior regarding clothing; attitude to exclusive clothing (scale); significance of clothing for the respondent; attitudes to fashion (scale); impulse purchases and general purchase behavior with articles of clothing (scale); price comparisons; quality consciousness; fashion consciousness; attitude to accessories (scale); accepted and personally preferred clothing styles (scale and pictures); importance of a well-dressed appearance for a man or a woman; preferred materials; willingness to pay for selected articles of clothing and accessories; most important advisers in purchase of clothing; frequency of purchase of selected articles of clothing; information on the average sum expended for selected articles of clothing; purchase motivation; preferred firm as well as frequency of purchases in department stores and mail-order firms; preferred places of purchase; general attitude to name-brand clothing; brand awareness with clothing (scale); knowledge of brands and possession of name-brand products; readiness to purchase name-brand products in the textile area; forms of sport practiced; clothing size. For further products such as shoes, jewelery, wrist watches, dark glasses, glasses, cigarette lighters, ball-point pens, ink pens, leather products, travel luggage and perfumes the following was obtained: product-specific attitudes; brand reputation und possession of brand products as well as readiness to purchase selected brands; goals in life and importance of areas of life (scale); social milieu; achievement orientation; work orientation; leisure orientation; career consciousness; hedonism; attitude to technical progress; attitude to political commitment; attitude to spending of money (scale); media usage. Indices: type of clothing.
Temporal Coverage
  • 1989-12 / 1990-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population between 14 and 64 years in private households
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 6032
    Number of Variables: 2667
An almost identical investigation was conducted 1985/86 under the title Outfit 1. It is archived under Study No. 1729.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA1988 (Type: ZA-No.)
  • Is new version of
    DOI: 10.4232/1.1988
  • SPIEGEL-Verlag (Hrsg.): Outfit 2: Kleidung, Accessoires, Duftwässer. Hamburg: SPIEGEL-Verlag, 1990.

Update Metadata: 2021-04-07 | Issue Number: 15 | Registration Date: 2016-05-31