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Regulatory focus and derogation

Resource Type
  • Rodrigues, David (ISCTE-IUL)
Publication Date
Funding Reference
  • FCT
Free Keywords
regulatory focus; commitment; derogation; attraction
  • Abstract

    When individuals are highly committed to their romantic relationship, they are more likely to engage in pro-relationship mechanisms. The present research expanded on the notion that commitment redirects self-oriented goals to consider broader relational goals and examined whether commitment interacts with a promotion and prevention focus to activate derogation of attractive alternatives. Three studies used cross-sectional and experimental approaches. Study 1 showed that romantically involved individuals with a predominant promotion, but not prevention, focus are more likely than singles to report less attraction to an attractive target, which suggests derogation of alternatives. This effect was moderated by relationship commitment, with more evidence of this process occurring for highly committed individuals. Study 2 showed that romantically involved individuals induced in a promotion focus, compared to those in prevention focus, were more likely to derogate the attractive target, but again only when more committed to their relationship. These individuals were also more likely to perceive less quality among alternative scenarios and be less attentive to alternative others in general, regardless of regulatory focus manipulation. Finally, Study 3 further showed that romantically involved individuals primed with both promotion and commitment were more likely to derogate the target compared to those with prevention or low commitment prime. Together, the findings suggest that a promotion focus leads highly committed individuals to consider broader relationship goals and relationship mechanisms to promote their relationship.
Funding insitution(s): FCT (SFRH/BPD/73528/2010).
This study is freely available to the general public via web download.

Update Metadata: 2016-08-26 | Issue Number: 1 | Registration Date: 2016-08-26

Rodrigues, David (2016): Regulatory focus and derogation. Version: 1. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.