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Flash Eurobarometer 439 (The Use of Online Marketplaces and Search Engines by SMEs)

Resource Type
Dataset : Survey and aggregate data
  • European Commission, Brussels
Publication Date
  • European Commission, Brussels DG Communication COMM A1 ´Strategy, Corporate Communication Actions and Eurobarometer´ Unit (Researcher)
  • TNS GALLUP DK, Copenhagen, Denmark (Data Collector)
  • TNS Deutschland, Munich, Germany (Data Collector)
  • TNS Emor, Tallinn, Estonia (Data Collector)
  • IMS Millward Brown, Dublin, Ireland (Data Collector)
  • TNS Demoscopia S.A., Madrid, Spain (Data Collector)
  • TNS Sofres, Montrouge, France (Data Collector)
  • TNS NIPO, Amsterdam, Netherlands (Data Collector)
  • TNS OBOP, Warsaw, Poland (Data Collector)
  • TNS SIFO, Stockholm, Sweden (Data Collector)
  • TNS UK, London, United Kingdom (Data Collector)
  • TNS Political & Social, Brussels (international co-ordination) (Data Collector)
  • Abstract

    Use of online marketplaces and search engines by small and medium enterprises. Topics: attitude towards selected statements on online marketplaces: available information about customer behaviour and preferences is useful for development and improvement of products and services, data about customers are sufficient for company’s purposes, awareness about which data about the company are being collected by marketplace and use of the data, easy transfer of key commercial data from one marketplace to another; attitude towards the following statements with regard to the terms and conditions of online marketplaces: are clear in general, can be influenced according to own interests, possibility to switch to different marketplace in case of unfavourable changes to existing terms and conditions, reliable dispute solution system; attitude towards selected statements about search engines: position in search results has significant impact on sales, use of search engine optimization techniques, approval to allow changes in order of search results according to search engine’s commercial interests, existence of reliable dispute resolution system; attitude towards selected statements on review or rating systems: reviews have significant impact on sales, user reviews are genuine, possibility to report and remove false reviews. Demography: information about the company: number of employees, year of company establishment; total turnover in 2015; percentage of the company’s turnover in 2015 coming from sales in: own country, other EU countries, countries outside the EU; direct selling to: final consumers, other companies, public administration; frequency of selling products or services on the internet; frequency of selling products or services on the internet via: company’s commercial website, online marketplaces, search engines. Additionally coded was: respondent ID; country; NACE-Code; weighting factor.
Temporal Coverage
  • 2016-04-13 / 2016-04-22
  • 2016-04-13 / 2016-04-21
  • 2016-04-13 / 2016-04-21
  • 2016-04-13 / 2016-04-18
  • 2016-04-13 / 2016-04-22
  • 2016-04-13 / 2016-04-21
  • 2016-04-13 / 2016-04-20
  • 2016-04-13 / 2016-04-21
  • 2016-04-13 / 2016-04-22
  • 2016-04-13 / 2016-04-21
  • 2016-04-13 / 2016-04-21
    United Kingdom
Geographic Coverage
  • Denmark (DK)
  • Germany (DE)
  • Estonia (EE)
  • Ireland (IE)
  • Spain (ES)
  • France (FR)
  • Netherlands (NL)
  • Poland (PL)
  • Sweden (SE)
  • United Kingdom (GB)
Sampled Universe
The FLASH EUROBAROMETER 439 survey covers businesses employing 1 to 250 persons within the retail (NACE category G) and the services (NACE categories H, I, J, M, N and R) sectors.
Collection Mode
  • Telephone interview: CATI
Data and File Information
  • Unit Type: Organization
    Number of Units: 4904
    Number of Variables: 53
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All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA6777 (Type: ZA-No.)
  • Internationale Umfrageprogramme (Type: FDZ)
  • European Commission: The use of online marketplaces and search engines by SMEs. Conducted by TNS Political & Social at the request of the European Commission, Directorate-General for Communications Networks, Content & Technology. Survey co-ordinated by the European Commission, Directorate-General for Communication (DG COMM “Strategy, Corporate Communication Actions and Eurobarometer” Unit). Brussels, April 2016. DOI: 10.2759/67063

Update Metadata: 2020-10-21 | Issue Number: 16 | Registration Date: 2016-11-17

European Commission, Brussels (2016): Flash Eurobarometer 439 (The Use of Online Marketplaces and Search Engines by SMEs). Version: 1.0.0. GESIS Datenarchiv. Dataset.