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The Impact of Brand Equity, Brand Fit and the Moderating Effect of Extension-attribute-base on the Evaluations of Co-branding Products and the Original Brand Equity

Version
1
Resource Type
Dataset
Creator
  • Lai, Meng-kuan
Publication Date
2007-08-01
Availability
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Update Metadata: 2017-12-07 | Issue Number: 2 | Registration Date: 2016-12-19

Lai, Meng-kuan (2007): The Impact of Brand Equity, Brand Fit and the Moderating Effect of Extension-attribute-base on the Evaluations of Co-branding Products and the Original Brand Equity. Version: 1. SRDA - Survey Research Data Archive Taiwan . Dataset. https://doi.org/10.6141/TW-SRDA-E90022-1