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Resonance and Effectiveness of Youth Media 1985

Resource Type
  • Zentralinstitut für Jugendforschung (ZIJ), Leipzig
Publication Date
  • Zentralinstitut fuer Jugendforschung, Leipzig (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    Goals in life, media usage, valuation and expectations of individual youth media, media-related activities, interest in politics and sources of information, demands, achievements and experiences at work. Topics: Extent of leisure time on work days; evaluation of available leisure time; frequency of receiving youth broadcasts of the GDR television (scale); frequency of reading youth magazines and daily newspapers (scale); length of reading the "Junge Welt" {young world} and time expended for this; second use of the copy of Junge Welt by other persons (scale); frequency of listening to youth broadcasts on GDR radio; weekly time expended for use of GDR media (scale); satisfaction with electronic and print media (scale); preferred media of GDR or FRG for political information; frequency of use of GDR or FRG media (scale); personal stimuli from articles in press, radio and television; goals in life (scale); expectations of content structuring of youth media (scale); significance and possibility of personal participation in exchange of opinion with the media (scale); participation in media-related activities (scale); use of the "Junge Welt" for FDJ work (scale); need for knowledge in different problem areas (scale); extent of discussions on personal and social questions (scale); interest in political events in the GDR and the world; groups of persons and media who could provide answers to interesting questions (scale); attitude to life in the GDR; evaluation of character of information of the mass-media; evaluation of solution of social questions in the GDR; evaluation of individual aspects of trueness-to-life in media articles (scale); comparison of media presentations in various areas with personal experiences; criteria for structuring media articles (scale); evaluation of experiences at work (scale); frequency of experiences at work (scale); self-assessment of achievements at work/training; membership in mass organizations; knowledge about the reader discussions "Fan" and valuation of individual aspects (scale); opinions on trueness-to-life of the reader discussion (scale); self-assessment as fan of specific groups of persons (scale); knowledge of further topic reader discussions (scale); reasons for personal participation in a reader discussion (scale); knowledge about the reader discussion "Steher" and valuation of individual aspects (scale); opinions on trueness-to-life of the reader discussion (scale); evaluation of further forms of public expressions of opinion (scale).
Temporal Coverage
  • 1985
    Autumn 1985
Geographic Coverage
  • German Democratic Republic (1949-1990) (DDDE)
    GDR: districts Leipzig, Dresden, Magdeburg
Sampled Universe
Sample of apprentices, students and young workers.
Collection Mode
  • Written survey
Data and File Information
  • Unit Type: Individual
    Number of Units: 1190
    Number of Variables: 212
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA6073 (Type: ZA-No.)
  • Felber, H.; Müller, M.; Stiehler, H.-J.: Ausgewählte aktuelle Ergebnisse zur Resonanz und Wirksamkeit der "Jungen Welt". Teilbericht zur Untersuchung "Jugendmedien`85". Leipzig 1986. ZIJ: F 86/3.
  • Müller, M.: Leserdiskussion in den Jugendmedien. Teilbericht zur Studie "Jugendmedien`85". Leipzig 1986. ZIJ: F 86/60.

Update Metadata: 2017-12-28 | Issue Number: 74 | Registration Date: 2010-07-22

Zentralinstitut für Jugendforschung (ZIJ), Leipzig (1985): Resonanz und Wirksamkeit von Jugendmedien 1985. Version: 1.0.0. GESIS Datenarchiv. Dataset.