Fashion Interests and Clothing Styles of Young People 1985

Resource Type
Dataset : Survey and aggregate data
  • Zentralinstitut für Jugendforschung (ZIJ), Leipzig
Publication Date
  • Zentralinstitut fuer Jugendforschung, Leipzig (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Cultural activities and participation
    • Consumption/consumer behaviour
  • Abstract

    Moral orientations, leisure activity, interest in fashion, preferred clothing style, satisfaction with selection, demands on quality and price level. Topics: Attitude to scientific surveys; necessity of expression of opinion of young people on fashion; improvement in youth fashion as task of the Central Council of the FDJ; reasons for dressing fashionably (scale); interest in fashion; openness for new fashion trends and prerequisites for this (scale); source for fashion recommendations (scale); frequency of leisure activities (scale); frequency of hobby activities (scale); preferred clothing for different occasions (scale); purchase of outer wear in various business establishments (scale); intended use of the most recently purchased articles of clothing (scale); satisfaction with conditions in youth fashion establishments such as selection, prices, atmosphere; evaluation of price level; quality requirements for different articles of clothing (scale); purchase behavior in the search for specific articles of clothing; preferred articles of clothing and place of manufacture (scale); preferred clothing style; favorite colors; possession of articles of clothing made oneself; extent and type of inventory of clothing; satisfaction with wardrobe; personally financing clothing; wearing jewelry and fashionable accessories; satisfaction with selection for this in facilities of youth fashion; wearing patches, stickers; conflicts with parents or teachers due to clothing; current fashion trends in the collective; achievement of personal style; reading the fashion supplement of "Junge Welt"; use of recommendations from the fashion supplement; writing to the editorial offices with personal recommendations and questions; participation in the competition "ideas sought"; goals in life (scale); clothing size; occupational work with fashion; member of FDJ; character of partner relation; number of children; amount of net income.
Temporal Coverage
  • 1985-05 / 1985-06
Geographic Coverage
  • German Democratic Republic (1949-1990) (DDDE)
    GDR: districts Berlin, Dresden, Cottbus, Gera, Halle, Leipzig, Karl-Marx-Stadt, Magdeburg, Rostock
Sampled Universe
Sample of skilled workers, apprentices and students.
Collection Mode
  • Written survey
Data and File Information
  • Unit Type: Individual
    Number of Units: 2642
    Number of Variables: 169
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA6074 (Type: ZA-No.)
  • Karig, U.: Einstellungen und Verhaltensweisen von Schülern auf modischem Gebiet: Zusatzbericht zur Studie "Jugend und Mode`85". - Leipzig 1986. ZIJ: F 86/50.
  • Günther, C.: Modespezifische Verhaltensweisen von Jugendlichen in der DDR. Erste Ergebnisse zur Studie "Jugend und Mode`85". Leipzig 1986. ZIJ: F 86/62.

Update Metadata: 2020-10-21 | Issue Number: 86 | Registration Date: 2010-07-22