Reader Survey "Berliner Zeitung" 1990

Resource Type
Dataset : Survey and aggregate data
  • Empirisch-Methodische Arbeitsgruppe am Institut für Soziologie und Sozialpolitik, Berlin Redaktion der Berliner Zeitung
Publication Date
  • Empirisch-Methodische Arbeitsgruppe am Institut fuer Soziologie und Sozialpolitik, Berlin (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Opinion on information content of the Berliner Zeitung and wishes for future content structuring. Topics: Satisfaction with the newspaper; most important sources of information; reading newspapers in spite of information from television and reasons for this; reading other daily newspapers; purchase behavior with increase in prices of newspapers; further purchase of the "Berliner Zeitung"; desire for more or less information about economic policy, domestic policy, foreign policy, culture, ecology, development of Berlin, relation GDR / FRG, sport; frequency of reading commentary; extent to which informed about new political organizations; interest in humor, satire, kaleidoskope, science and technology, family, health, traffic; satisfaction with advertising.
Temporal Coverage
  • 1990-02
Geographic Coverage
  • German Democratic Republic (1949-1990) (DDDE)
Sampled Universe
Magazine readers
Sampling Procedure Comment: Random selection from 17000 questionnaires returned.
Collection Mode
  • Written survey (questionnaire was printed in the newspaper)
Data and File Information
  • Unit Type: Individual
    Number of Units: 1354
    Number of Variables: 53
Further reader surveys are the studies with ZA Study Nos. 6316, 6317, 6318.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA6319 (Type: ZA-No.)
  • Akademie der Wissenschaften der DDR, Institut für Soziologie und Sozialpolitik, Empirisch-Methodische Arbeitsgruppe (Hrsg.): Leserumfrage "Berliner Zeitung". Tabellenband. Berlin 1990. GESIS-Außenstelle, Bereich Zentralarchiv: FOB-470.

Update Metadata: 2021-04-07 | Issue Number: 92 | Registration Date: 2010-07-22