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Evaluation of the Balance Calories Initiative, 2016 Baseline, Alabama and Mississippi

Resource Type
Dataset : survey data
  • Cohen, Deborah (Deborah Ann)
Other Title
  • Archival Version (Subtitle)
Publication Date
Publication Place
Ann Arbor, Michigan
  • Inter-University Consortium for Political and Social Research
Funding Reference
  • Robert Wood Johnson Foundation
Free Keywords
Schema: ICPSR
adolescents; adults; consumption; diet; food; food preferences; nutrition
  • Abstract

    The Evaluation of the Balance Calories Initiative collection includes datasets consisting of intercept interviews of adults and adolescents regarding their beverage consumption. This data was collected as part of an evaluation of the Balance Calories Initiative (BCI) campaign. The BCI is a campaign launched by the top three American beverage companies (Coca-Cola, Dr Pepper, and Pepsi) to help Americans reduce their consumption of sugar from beverages, especially through increasing interest in low- and no-calorie beverages. The BCI began in 2015, and was introduced to the Mississippi Delta region and Montgomery, Alabama in 2016. Researchers conducted point-of-purchase interviews in the South Delta and Montgomery communities to study the BCI campaign progress in predominantly low-income neighborhoods. Two non-BCI comparison communities matched by population and socio-demographic composition in the region, the North Delta of Mississippi and Birmingham, AL, were also included. Participants were recruited outside of retail food outlets, primarily grocery stores and big box stores, but also restaurants and convenience stores. Demographic information in this collection include sex, age, race, education level, employment status, marital status, and categorical income.
  • Methods

    ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection: Checked for undocumented or out-of-range codes..
  • Methods

    Response Rates: The study had 12,587 potential participants, including 8,875 adults and 3,328 children. Overall refusal rates were low, with 8.7 percent of females and 12.3 percent of males refusing participation. The refusal rate was 7.6 percent among African Americans, 21.8 percent among whites, and 24.6 percent among Latinos.
  • Abstract


    • DS0: Study-Level Files
    • DS1: Parent Survey Data
    • DS2: Adolescents Survey Data
Temporal Coverage
  • Time period: 2016
  • Collection date: 2016-08-08--2016-11-22
  • 2016-08-08 / 2016-11-22
Geographic Coverage
  • Alabama
  • Birmingham
  • Mississippi
  • Montgomery
  • United States
Sampled Universe
Customers of food retail outlets in the Mississippi Delta and in Montgomery and Birmingham, Alabama. Smallest Geographic Unit: County
Participants were customers outside food retail outlets who were invited to answer the survey. They were offered an incentive of a $5.00 gift card to complete the survey. Retail outlets included grocery stores, supermarkets, convenience stores, and restaurants within the intervention and comparison communities.
Collection Mode
  • self-enumerated questionnaire
Funding institution(s): Robert Wood Johnson Foundation (73587).
This version of the study is no longer available on the web. If you need to acquire this version of the data, you have to contact ICPSR User Support (
Alternative Identifiers
  • 37110 (Type: ICPSR Study Number)
  • Is previous version of
    DOI: 10.3886/ICPSR37110.v1

Update Metadata: 2018-12-17 | Issue Number: 1 | Registration Date: 2018-12-17

Cohen, Deborah (Deborah Ann) (2018): Evaluation of the Balance Calories Initiative, 2016 Baseline, Alabama and Mississippi. Archival Version. Version: v0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.