2019 Region of Waterloo Survey

Resource Type
Dataset : survey data
  • Krizan, Laura (Conestoga College)
  • Schlueter, Abby (Conestoga College)
  • Volford, Andrea (Conestoga College)
  • Piscitelli, Anthony (Conestoga College)
Publication Date
Funding Reference
  • Region of Waterloo
Free Keywords
  • Abstract

    The Interactive Voice Response (IVR) survey was conducted by Professor Anthony Piscitelli with assistance from students at Conestoga College for the 2019 Public Service Capstone Project. The survey was funded by the Region of Waterloo to support the development of their Strategic Plan.This survey was conducted by randomly sampling listed landline numbers and randomly dialing likely Waterloo Region cellphone numbers. Results are considered accurate +/- 3.7%, 19 times out of 20. The margin of error on subsamples is higher. Sampling error also exists due to the mismatch created by the random dialing of phone numbers as opposed to randomly sampling actual Waterloo Region residents.

  • Weighting

    Results of this survey have been weighted by age, gender, and city/township according to the 2016 census.

  • Technical Information

    Response Rates: The results of this poll are based on an interactive voice response survey conducted Friday March 15th and Monday March 17th. A total of 1003 people completed the first question of the survey and 715 completed the entire survey. A total of 113,727 phone numbers were called as part of this campaign. A total of 46,912 of these numbers were active lines (i.e. the call was an active number that either generated no answer, an answering machine or the call was answered). Another 66,815 lines were not live (due to congestion, busy signal, or not being an active number). A response rate of 1.5% was achieved. This rate was calculated based on active lines of the number of people who completed the entire survey.

Temporal Coverage
  • 2019-03-15 / 2019-03-17
    Time Period: Fri Mar 15 00:00:00 EDT 2019--Sun Mar 17 00:00:00 EDT 2019
  • 2019-03-15 / 2019-03-17
    Collection Date(s): Fri Mar 15 00:00:00 EDT 2019--Sun Mar 17 00:00:00 EDT 2019
Geographic Coverage
  • Waterloo Region
Sampled Universe
Smallest Geographic Unit: Waterloo Region
The sample was created by randomly selecting Waterloo Region landlines as listed in a digital phone book. A sample of likely cellphone numbers was added by randomly selecting phone numbers that according to the Canadian Numbering Administrator were originally assigned to Waterloo Region.
Collection Mode
  • telephone audio computer-assisted self interview (TACASI)~~


Update Metadata: 2019-06-19 | Issue Number: 1 | Registration Date: 2019-06-19