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An Asset or Liability? How Perceived Brand Globalness Affects Consumers’ Evaluations of Foreign-Category Extensions of Local Brands

Version
1
Resource Type
Dataset
Creator
  • Huang, Hsiu-ying
Publication Date
2019-08-01
Availability
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Update Metadata: 2019-08-02 | Issue Number: 1 | Registration Date: 2019-08-02

Huang, Hsiu-ying (2019): An Asset or Liability? How Perceived Brand Globalness Affects Consumers’ Evaluations of Foreign-Category Extensions of Local Brands. Version: 1. SRDA - Survey Research Data Archive Taiwan . Dataset. https://doi.org/10.6141/TW-SRDA-E10510-1