An Asset or Liability? How Perceived Brand Globalness Affects Consumers’ Evaluations of Foreign-Category Extensions of Local Brands

Version
1
Resource Type
Dataset
Creator
  • Huang, Hsiu-ying
Publication Date
2019-08-01
Availability
Download

Update Metadata: 2019-08-02 | Issue Number: 1 | Registration Date: 2019-08-02