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Replication data for: Bundle-Size Pricing as an Approximation to Mixed Bundling

Resource Type
  • Chu, Chenghuan Sean
  • Leslie, Phillip
  • Sorensen, Alan
Publication Date
  • Abstract

    Multiproduct firms can set separate prices for all possible bundled combinations of its products "mixed bundling"). However, this is impractical for firms with more than a few products, because the number of prices increases exponentially with the number of products. We find that simple pricing strategies are often nearly optimal. Specifically, we show that bundle-size pricing—setting prices that depend only on the size of bundle purchased—tends to be more profitable than offering the individual products priced separately and tends to closely approximate the profits from mixed bundling. (JEL D24, D42, L11, L13, L25)
  • Is supplement to
    DOI: 10.1257/aer.101.1.263 (Text)
  • Chu, Chenghuan Sean, Phillip Leslie, and Alan Sorensen. “Bundle-Size Pricing as an Approximation to Mixed Bundling.” American Economic Review 101, no. 1 (February 2011): 263–303.
    • ID: 10.1257/aer.101.1.263 (DOI)

Update Metadata: 2020-05-18 | Issue Number: 2 | Registration Date: 2019-10-11

Chu, Chenghuan Sean; Leslie, Phillip; Sorensen, Alan (2011): Replication data for: Bundle-Size Pricing as an Approximation to Mixed Bundling. Version: V0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset.