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Replication data for: The Use of Full-Line Forcing Contracts in the Video Rental Industry

Version
1
Resource Type
Dataset
Creator
  • Ho, Katherine
  • Ho, Justin
  • Mortimer, Julie Holland
Publication Date
2012-04-01
Description
  • Abstract

    Bundling is at the forefront of many policy debates as new technologies allow firms to implement more complex bundling arrangements. Realistic analyses of bundling—particularly between suppliers and retailers—require detailed data on both supply arrangements and consumer demand. We analyze firms' use of bundling as a vertical restraint (known as full-line forcing) using extensive supply and demand data from the video rental industry. Our model captures key details of the market that determine firms' contractual choices, and sheds light on the implications of these decisions. The empirical approach provides a model for how to analyze bundling when detailed data are available. (JEL D86, L14, L81, L82)
Availability
Download
Relations
  • Is supplement to
    DOI: 10.1257/aer.102.2.686 (Text)
Publications
  • Ho, Katherine, Justin Ho, and Julie Holland Mortimer. “The Use of Full-Line Forcing Contracts in the Video Rental Industry.” American Economic Review 102, no. 2 (April 2012): 686–719. https://doi.org/10.1257/aer.102.2.686.
    • ID: 10.1257/aer.102.2.686 (DOI)

Update Metadata: 2020-05-18 | Issue Number: 2 | Registration Date: 2019-10-11

Ho, Katherine; Ho, Justin; Mortimer, Julie Holland (2012): Replication data for: The Use of Full-Line Forcing Contracts in the Video Rental Industry. Version: 1. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset. https://doi.org/10.3886/E112511V1