Replication data for: The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation
- Allcott, Hunt
- Rogers, Todd
AbstractWe document three remarkable features of the Opower program, in which social comparison-based home energy reports are repeatedly mailed to more than six million households nationwide. First, initial reports cause high-frequency "action and backsliding," but these cycles attenuate over time. Second, if reports are discontinued after two years, effects are relatively persistent, decaying at 10-20 percent per year. Third, consumers are slow to habituate: they continue to respond to repeated treatment even after two years. We show that the previous conservative assumptions about post-intervention persistence had dramatically understated cost effectiveness and illustrate how empirical estimates can optimize program design.
Is supplement to
DOI: 10.1257/aer.104.10.3003 (Text)
Allcott, Hunt, and Todd Rogers. “The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation.” American Economic Review 104, no. 10 (October 2014): 3003–37. https://doi.org/10.1257/aer.104.10.3003.
- ID: 10.1257/aer.104.10.3003 (DOI)
Update Metadata: 2020-05-18 | Issue Number: 2 | Registration Date: 2019-10-12